AREA (fashion label)

AREA is a fashion label founded in 2014 by Beckett Fogg and Piotrek Panszczyk. It is known for its use of crystals.[1][2][3]

Simone Biles wore a Swarovski crystal covered dress by Area for the 2021 Met Gala for the opening of In America: A Lexicon of Fashion.[4]

In December 2023, the company announced that it had partnered with the fashion brand business accelerator Tomorrow London Ltd.[5]

Taylor Swift wore a pair of Area "crystal slit jeans" at Super Bowl LVIII.[6]

References
  1. Kessler, Alex (March 22, 2021). "Meet The New York Label Dressing Cardi B & Bella Hadid". British Vogue.
  2. Katz, Evan (February 8, 2021). "AREA's Spring Couture Show Asks: What Does "Couture" Even Mean?". Paper.
  3. Diderich, Joelle (July 10, 2019). "Meet the Brand That Wants You to Feel as Famous as Ariana Grande". Women's Wear Daily.
  4. Spellings, Sarah (September 14, 2021). "The Story Behind Simone Biles's Three-in-One, 88-Pound Met Gala Gown". Vogue.
  5. Feitelberg, Rosemary (December 14, 2023). "Tomorrow London Limited and Area NYC Finalize Global Partnership to Expand Distribution". Women's Wear Daily.
  6. Friedman, Vanessa (February 12, 2024). "At the Super Bowl, Taylor Swift Gives a Fashion Week Brand a Boost". The New York Times.
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