AnyRoad

AnyRoad is an American company that develops and sells experiential marketing software.[1][2][3][4] AnyRoad's platform combines operational tools that streamline event management with robust data capture and actionable analytics, providing an end-to-end solution for marketing teams. Brands that use AnyRoad's platform are able to more effectively optimize their experiential programs, achieving greater brand loyalty and increased revenue from their events.

AnyRoad Inc.
Company typePrivate
IndustrySoftware
Founded2014
FounderJonathan Yaffe
Daniel Yaffe
Headquarters
San Francisco, California
,
United States
Area served
Worldwide
Websitehttps://www.anyroad.com

The company's headquarters are in San Francisco, California with offices in Portland, Oregon and Athens, Greece.[5][6]

History

AnyRoad was founded in 2014 by Jonathan Yaffe and Daniel Yaffe.[7]

In April 2017, AnyRoad closed a seed round of funding of an undisclosed amount from investors including Marc Benioff.[8]

In June 2019, AnyRoad raised $9.2 million in Series A round funding.[9] Andreesen Horowitz’s David Ulevitch joined AnyRoad’s board of directors.[10]

In March 2021, AnyRoad raised $10 million in Series A-1 financing led by Andreessen Horowitz.[11][12]

In February 2022, AnyRoad raised a $47 million Series B round led by BlackRock.[13]

References
  1. Sen, Paroma (18 October 2021). "MarTech Interview with Michael O'Connell, VP Marketing at AnyRoad". MarTech Series. MarTech Series. Retrieved 13 November 2021.
  2. Sawers, Paul (21 March 2021). "How AnyRoad lets brands measure customer experiences online and offline". VentureBeat. VentureBeat. Retrieved 14 November 2021.
  3. Daisyme, Peter (Aug 15, 2017). "How ERM is The New Face of Experiential Marketing". The Next Web.
  4. Daisyme, Peter (Sep 5, 2017). "Why There's Something Stale These Days About Event Ticketing". Entrepreneur.
  5. "AnyRoad Careers". AnyRoad. AnyRoad. Retrieved 13 November 2021.
  6. Spencer, Malia. "San Francisco-based AnyRoad opens sales, engineering hub in Portland". The Business Journals. The Business Journals. Retrieved 14 November 2021.
  7. "6 Tech Companies That Are Changing The Way We Think About Marketing". Nasdaq. Oct 3, 2017.
  8. Pozin, Ilya (Jan 28, 2018). "20 of Marc Benioff's Best Startup Investments". Inc.
  9. Chowdhry, Amit (Mar 9, 2020). "Precursor Ventures Targeting $40 Million For Third Fund". Pulse 2.0.
  10. Marinova, Polina (Jun 4, 2019). "Inside the Secrets of Sand Hill Road: Term Sheet". Fortune.
  11. Sawers, Paul (24 March 2021). "How AnyRoad lets brands measure customer experiences online and offline". VentureBeat. VentureBeat. Retrieved 27 March 2021.
  12. "AnyRoad Raises $10M in Series A-1 Financing". FinSMEs. FinSMEs. 24 March 2021. Retrieved 27 March 2021.
  13. "AnyRoad drives off with $47M | PitchBook". PitchBook. PitchBook. 25 February 2022. Retrieved 29 March 2022.
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