Bernd Reichart

Bernd Reichart (born 24 March 1974)[1] is a German businessman who is the CEO of A22 Sports Management, a company founded to "sponsor and assist" the creation of the European Super League.[2] He has lived in Spain since 2003.[3]

Education

Reichart studied sports science and English in Konstanz, Germany; Salamanca, Spain; and the University of North Carolina in the United States.[1]

Career

After graduating, Reichart worked in Hamburg at UFA Sports.[3] He moved to Madrid, where he worked as marketing manager for Sportfive.[3]

Reichart then spent almost ten years working for media company Atresmedia, where he started in investor relations and eventually became managing director, in charge of five free-to-air channels, including NEOX, NOVA, and NITRO.[4][3][1] After that, he returned to Germany to serve as CEO for media company RTL Deutschland.[1][2][5][6]

In October 2022, Reichart became CEO of A22 Sports Management.[4][3]

Personal life

Reichart is fluent in Spanish.[3]

References
  1. "Reichart, Bernd". Munzinger Online/People - International Biographical Archive. Retrieved 30 December 2023.
  2. ""Porque é que só a UEFA pode organizar competições europeias? Os clubes podem fazê-lo, e muito melhor"". Tribuna Expresso (in Spanish). 27 October 2022. Retrieved 30 December 2023.
  3. Brennan, Joe (7 November 2022). "Who is Bernd Reichart, the German CEO trying to relaunch the European Super League?". Diario AS. Retrieved 30 December 2023.
  4. de la Calle, Fermin (19 October 2022). "¿Quién es Bernd Reichart, el nuevo CEO de la Superliga?". El Periódico (in Spanish). Prensa Ibérica Media. Retrieved 30 December 2023.
  5. Siebenhaar, Hans-Peter (27 June 2013). "Bernd Reichart – Der Gesandte". Handelsblatt.
  6. Bialek, Catrin (1 February 2019). "Bernd Reichart – Nicht lange zaudern". Handelsblatt.
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