Chapagetti

Chapagetti (Korean: 짜파게티) is a brand of ramyeon produced by Nongshim. It was first released in South Korea on March 19, 1984.[1] Chapagetti is the first instant noodle product to resemble jjajangmyeon (짜장麺) in South Korea and is the second highest-selling brand of instant noodles in South Korea, behind Shin Ramyun.[2] Its name is a portmanteau of jajangmyeon (which is also romanized as chajangmyŏn) and spaghetti.[3] It is one of Nongshim's leading brands, with sales greater than 200 billion won per year.[4]

Chapagetti
Product typeInstant noodles
Produced byNongshim (Jajangmyeon)
CountrySouth Korea
WebsiteOfficial website

History

Chapagetti was first released in South Korea on March 19, 1984.[1] The product soon gained popularity and established itself as one of Nongshim's leading brands, with sales of 200 billion won per year.[4]

Shrimp Chapaghetti was launched in 1986, but it was discontinued due to sluggish sales. On September 6, 2004, Sacheon (Korean: 사천; Hanja: 四川; English: Sichuan) cuisine Chapaghetti was launched.

In April 2024, to celebrate the 40th anniversary of Chapagettit, a temporary "Chapagetti Snack Shop" pop-up store was created in Seongsu-dong, Seoul. Various tasting events and games were held at the store.[4]

A new product called "Chapagetti the Black" was also released to commemorate the brand's anniversary. A Nongshim official described the new product as having "a chewier and stronger taste while lowering calories by more than 20% with dry noodles".[4]

In the Academy Award-winning South Korean film Parasite, a dish called Chapaguri (짜파구리) is cooked by one of the characters, which is a mix of Chapagetti and Neoguri.[5] The English version of the film calls this "ram-don", an expression created by the translator, and the footage shows packages labelled in English "ramyeon" and "udon" to highlight to English speakers how the name was created.[6] Nongshim, which manufactures both brands of noodle, published an "official" recipe for Chapaguri on their YouTube channel.[7]

See also

References
  1. "짜파게티 동생, 면발 굵어졌네" (in Korean). JungAng Ilbo. 2015-04-21. Retrieved 2020-02-11.
  2. Kim, Kyung-moo (20 December 2014). "South Korea found the most ramen-eating country". Hankyoreh. Retrieved 2015-09-22.
  3. 신성미. "업종별 입사선호 기업 2부 <33>농심, 함께짓는 '사람농사'" (in Korean). DongA Ilbo. Archived from the original on 2017-04-02.
  4. Kim, Geumie (2024-04-12). "40 Years of History, Chapagetti Accumulated Sales of 4 Trillion Seongsu-dong snack shop pop-up for a month:There are a lot of things to do, such as tasting and playing games". Maeil Business Newspaper. Retrieved 2024-06-20.
  5. Rochlin, Margy (2019-10-19). "How steak and 'ramdon' illustrate class tensions in Bong Joon Ho's 'Parasite'". Los Angeles Times. Archived from the original on 15 January 2020. Retrieved 2020-01-24.
  6. Lee, Hana (2019-06-19). "'Parasite' subtitle translator: Comedies are a fun challenge". Korea.net. Archived from the original on 8 February 2020. Retrieved 2020-02-08.
  7. "Official CHAPAGURI Recipe (feat. Chapaghetti, Neoguri) (a.k.a Ram-don, jjapaguri)". NongshimPR. Retrieved 2020-02-11.
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