Chhaa Jaa
Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives.[1]
| Established | 2019 |
|---|---|
| Founders | Girl Effect |
| Focus | To educate adolescent girls |
| Location |
|
| Website | www |
In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.[2]
They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content.[3]
Recognitions
- UNESCO, UNICEF, WHO, HRP and UNFPA commissioned Chhaa Jaa to serve as a best practice case study for a model for youth-centred digital health interventions released in 2020.
- Digital media series Khullam Khulla won an India Content Leadership Award’ 2020 for 'Best Content in a Digital Media Campaign for a Cause'.
See also
References
- "Girl Effect's new initiative Chhaa Jaa aims to empower adolescent girls through digital media: Jessica Posner Odede". The Times of India. Retrieved 2022-05-22.
- "Girl Effect's first youth program launched in India". Matters India. 2019-10-10. Retrieved 2022-05-22.
- "'Chhaa Jaa': Empowering Adolescence adolescent girls with digital media". The Times of India. Retrieved 2022-05-22.
External links
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