Deli (company)

Deli Group Co., Ltd. (simplified Chinese: 得力集团有限公司; traditional Chinese: 得力集團有限公司), also known as Deli Group, commonly referred to as Deli, is a Chinese stationery manufacturer[2] based in Ningbo, Zhejiang.[3] The company was founded by Fujun Lou in 1981.[4] It operates design centers in Shanghai, Tokyo and Seoul.[5]

Not to be confused with Dell or Deel (company).
Deli
Company typePrivate
IndustryStationery
Founded1981 (1981)
FounderFujun Lou
HeadquartersNingbo[1]
Area served
Worldwide
Number of employees
12,000
Websitedeliworld.com

History

The company was formed in 1981. In 1995, the "Deli" brand was officially launched.[4] In 1997, Fujun Lou established Ningbo Deli Group Co., Ltd., which was positioned as a comprehensive stationery supplier.[4]

In 2016, the company's first laser engineering machine was introduced.[6] In May 2019, Deli set up a joint venture with Japan-based PLUS.[7] In 2020, its revenue amounted to RMB 38 billion.[8]

References
  1. "Jadi Imaging to sell Nusign premium stationeries". New Straits Times. July 10, 2020.
  2. "Chinese stationery brand Deli forays into India". Hindustan Times. April 11, 2009.
  3. "Omega Distribution holds Deli Dealer's Summit". The Daily Observer. March 4, 2018.
  4. "得力"回怼"花西子背后：文具业需求收缩，转型迫在眉睫". Sina. September 28, 2023.
  5. "文具产业助力宁海经济腾飞". China Youth Daily. December 6, 2018. Archived from the original on April 19, 2024.
  6. "国货正当潮 得力国产打印机何以致胜". Xinhua News Agency. August 19, 2022.
  7. "日本普乐士携手得力在中国卖办公家具". The Nikkei. August 13, 2020. Archived from the original on October 27, 2022.
  8. Liu Xiaolin (May 9, 2022). "A Conversation with the CEO of Deli Group". The Economic Observer. Archived from the original on June 27, 2022.
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