Emily Mariko

Emily Mariko is a social media influencer who gained attention in the summer of 2021 for her cooking and lifestyle TikToks, particularly her salmon and rice bowls.[1]

Early life

Mariko was born in Los Angeles.[2] She attended Columbia University in New York City and graduated in 2014 with a degree in neuroscience. She worked at L’Oréal and Facebook before leaving to become a full-time YouTuber.[3]

Social media career

When Mariko pursued social media part-time, she called her YouTube channel “Sharewear” and was focused on fashion and lifestyle content. When she left Facebook, she renamed her channel to her full name.[3] She began posting on TikTok in March 2020, while already a full-time YouTuber.[3] In the summer of 2021, Mariko gained attention for her salmon bowl recipe, which consists of leftover salmon, white rice, soy sauce, kewpie mayonnaise, nori, and kimchi.[4][5][6][7] In videos, Mariko heated the rice in the microwave with an ice cube and parchment paper.[5] At the height of the salmon videos' popularity, Mariko gained a million TikTok followers in several days.[5] Mashable described her account's content as "nearly mundane but soothingly organized".[5]

She frequently posts about exercise, cleaning, and cooking.[5][2]

In 2024, she launched an online shop called Emily Mariko. Its first and only product was a large tote bag that was sold for US$120. Despite attracting attention for its high price, the tote bag quickly sold out.[8]

Personal life

Emily Mariko became engaged to her longtime partner, Matt Rickard, in October 2021.[9] The couple married on July 22, 2023 in Rancho Palos Verdes, California in a venue that viewers recognized as the same venue as Caleb and Julie’s wedding in the television series The O.C.[9][4] Her wedding was widely discussed on social media and was noted for exemplifying "quiet luxury".[8][4] The wedding was hailed as one of the top social media events of 2023 by The New York Times.[10] She announced her pregnancy with her and Rickard's first child in December 2023.[11]

References
  1. "Why Salmon and Rice Go So Well Together (Published 2022)". May 18, 2022. Retrieved January 31, 2024.
  2. Hurst, Millie (November 19, 2021). "Cleaning fans are obsessed with Emily Mariko's stove gap fillers on TikTok". Real Homes. Retrieved January 31, 2024.
  3. Gise, Hailey (November 4, 2021). "Has Emily Mariko Found the Recipe for Success? – The Macaulay Messenger". Retrieved January 31, 2024.
  4. "Emily Mariko Got Married At This Exact Stunning Church From 'The O.C.'". ELLE. July 25, 2023. Retrieved January 31, 2024.
  5. Marcin, Tim (September 30, 2021). "The soothing relatability of Emily Mariko, TikTok's latest food influencer". Mashable. Retrieved January 31, 2024.
  6. "The TikTok Salmon Bowl Can't Save Us". Slate Magazine. October 16, 2021. Retrieved January 31, 2024.
  7. Schroeder, Audra (October 4, 2021). "Emily Mariko's aspirational salmon dish takes over TikTok". The Daily Dot. Retrieved January 31, 2024.
  8. "A Tote Bag for $120?". January 30, 2024. Retrieved January 31, 2024.
  9. "Everything to Know About TikTok Star Emily Mariko's Wedding Wardrobe". Brides. Retrieved January 31, 2024.
  10. "Top Social Media Trends of 2023: Roman Empire, Grimace Shake, Keith Lee and More". December 20, 2023. Retrieved January 31, 2024.
  11. "TikTok Influencer Emily Mariko Is Pregnant — See the Sweet Announcement!". December 27, 2023. Retrieved January 31, 2024.
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