English Biscuit Manufacturers
English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan.[2] According to a Nielsen survey, EBM enjoys a 45% market share. It makes Peek Freans biscuits and is the owner of the Pied Piper trademark.[3]
| Company type | Private |
|---|---|
| Industry | Biscuit |
| Founded | 1966[1] |
| Founder | Khawar Masood Butt |
| Headquarters | Karachi, Pakistan |
Area served | Pakistan |
Key people | Zeelaf Munir (CEO) |
| Website | www |
Sooper, a brand of EBM, accounts for almost half of the company's revenues.[2]
History
It was founded in 1966 as Peek Freans Pakistan Limited.[1]
In 2013, Sooper passed the ₨10 billion mark.[1][4]
In November 2021, Sooper Soft Bakes, a brand extension of Sooper biscuits was launched.[5]
Brands
- Saltish (1968)
- Marie (1971)
- Chocolate Sandwich (1971)
- Lemon Sandwich (1973)
- Butter Puff (1974)
- Click (1976)
- Peanut Pik (1984)
- Zeera (1984)
- Gluco (1987)
- Party (1996)
- Sooper (1996)
- Rio (2003)
- Farm House Cookies (2011)
- Nan Khatai (2015)
- Chocolicious (2015)
- Jam Delight (2017)
- Cake Up (2018)
- Choco Bites (2019)
- Cake-UP Triple Chocolate (2019)
- Cake-UP Sandwich (2020)
References
- "Our Story". EBM. Archived from the original on 16 August 2016. Retrieved 23 January 2024.
- Baloch, Farooq (27 July 2014). "Biscuit manufacturers: EBM's story and the journey that lies ahead". The Express Tribune. Retrieved 23 January 2024.
- "EBM sponsors 16th Young Leaders Conference". The Nation. 26 July 2017. Retrieved 23 January 2024.
- Zahid, Wali (16 June 2017). "Pakistani brands who found success against their global competitors". The Express Tribune. Retrieved 23 January 2024.
- McCormack, Marylou. "EBM Shapes up Another Sooper". Aurora (January-February 2022). Retrieved 23 January 2024.
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