Fruition (fashion company)
Fruition (stylized as FRUITION) is an American fashion and design archive corporation headquartered in Las Vegas, Nevada and founded in 2005. The company specializes in creating, sourcing, producing and styling luxury products sold at Fruition stores, online, and global network.[1][2]
| Industry | Lifestyle, retail |
|---|---|
| Founded | 2005 |
| Headquarters | Las Vegas, Nevada, U.S. |
Area served | United States Las Vegas |
Key people | Chris Julian (Co-Founder) |
| Website | www |
History
Virgil Abloh designed Fruition's B.U.Y. N.O.W. logo and created collaborations through Pyrex/Off-White™, along with other art installations for Fruition.[3] Fruition's celebrity customers include A-list celebrities and fashion designers.
In 2018, Fruition began a monthly activation titled "Fruition Vineyards" selling designer apparel at low prices to encourage shoppers to resell the items for a profit, and use their earnings to fund careers.[4]
References
- "Everywhere You Need to Go in Las Vegas 2019". Complex News. May 10, 2019.
- "Fruition's Fashions Are As Interactive As It Gets". Las Vegas Weekly. March 31, 2016.
- "The Angel Ring by Fruition Is a Tribute to Virgil Abloh's Creative Legacy". Hypebeast. December 2, 2021.
- "Fruition Is The Las Vegas Store That Is Way More Than A Store". High Snobiety. 2019.
External links
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