Gamma (media company)

Gamma (stylized as gamma. with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef.[1] Described as a competitor to major labels, the company acts as an alternative distributor for multimedia content by means of a prior acquisition of the technology platform Vydia.[2] Upon its launch in March of that year, the company's initial artists included Usher, Rick Ross, and Snoop Dogg, and later Sexyy Red and French Montana.[3][4][5] Jackson founded the company with US$1 billion in start-up capital with investment from billionaires including Todd Boehly, with "particular and [acute]" focus on Black culture.[6][7]

gamma.
Founded2023 (2023)
FounderLarry Jackson
Ike Youssef
Official websitewww.thegamma.com

Artists
Act Year signed # Albums under label
Snoop Dogg 2023 2
Rick Ross 1
Usher 1
Sexyy Red[8] 2
French Montana[9] 1
D Smoke –
Jaden[10] 2024 –
WILLOW[11] 1
4batz 1
Rich The Kid –

Distributed labels

References
  1. "Larry Jackson Launches Gamma, Major Label Rival with Unprecedented Backing". Billboard.com.
  2. Fazelpoor, Matthew (April 17, 2023). "After acquisition, what's next for Vydia?".
  3. "Maybach Music Group Strikes Partnership with Gamma". Sheeshmedia.com.
  4. Brown, Ann (August 30, 2023). "Apple, Larry Jackson, And The $1 Billion: The Machine Helping Program Sexxy Red". Moguldom.
  5. "Larry Jackson Launches New 'Gamma' Music Company with Usher and Rick Ross". Variety.com. 8 March 2023.
  6. Leight, Elias (August 8, 2023). "With Gamma, Larry Jackson Is Putting $1 Billion to Work for Black Culture". Billboard.
  7. "Appes Money and Snoop Dogg's Songs Back this 1 Billion Startup". Bloomberg. 8 March 2023.
  8. "Who Is Sexyy Red Signed To?". June 29, 2023.
  9. "French Montana inks global partnership with Larry Jackson's $1bn-backed gamma". Music Business Worldwide. August 11, 2023.
  10. "Gamma. Aligns With Three Six Zero". Hits Daily Double. HITS Digital Ventures. Retrieved 8 May 2024.
  11. "Gamma. Aligns With Three Six Zero". Hits Daily Double. HITS Digital Ventures. Retrieved 8 May 2024.
  12. "Maybach Music and Gamma Announce Partnership". Variety.com. 29 September 2023.
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