Helena Helmersson

Helena Helmersson (born 1973) is a Swedish former business executive. From 2010 to 2020, she was head of sustainability at the Swedish retail clothing company H&M,[1] and from 2020 to 2024 she was its CEO.[2]

Helena Helmersson
Born
Helena Helmersson

1973 (age 5051)
NationalitySwedish
OccupationBusiness executive
Organization(s)Former chief executive (2020-24), H&M

Early life

Helmersson was born in Skellefteå in the north of Sweden along with her parents and two sisters. She graduated with a master's degree in international business administration from the Umeå School of Business and Economics in 1997.[1]

Career

Helmersson joined joined H&M in 1997. She became a section manager in the buying office before she went to Dhaka, Bangladesh in 2007 where she was H&M's production manager. After a further period serving as their department manager for underwear production in Hong Kong.

In 2010 when she returned to Stockholm to be manager for social responsibility and supply.[3][4] Helmersson's responsibilities covered the improvement of the social and environmental sustainability of supply, contributing to H&M's sustainability strategy which was initially implemented in the 1990s.[5]

In March 2014, Helmersson was listed as Sweden's "Most Powerful Woman in Business" by the weekly business magazine Veckans Affärer.[1]

In 2019, she received the "Influential Leader" recognition from the Association to Advance Collegiate Schools of Business (AACSB) for influencing the way corporations view sustainability.[6]

She was appointed CEO of H&M on 30 January, 2020. During her tenure H&M faced financial challenges due to the Covid pandemic[7] and losses from disinvesting in Russia as a result of the Russo-Ukrainian war as well as global supply chain difficulties and costs.[8]

On 31 January 2024, it was announced that Helmersson would be replaced as CEO of H&M by Daniel Ervér.[9][10]

[]it has been very demanding at times for me personally and I now feel that it is time to leave the CEO role, which of course has not been an easy decision.

Helmersson[9]

References

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