Hot Girl Walk

Hot Girl Walk is a social media trend popularised on TikTok by influencer Mia Lind in 2021. It consists of a 4-mile outdoor walk where participants think affirmations relating to gratitude and their goals.

History

The term was first used in 2020 during the COVID-19 pandemic by Mia Lind, at that time a senior of the University of Southern California.[1] She began taking four-mile walks as a means of relieving stress.[1][2] During these walks, Lind states that she reflected on gratitude, goals, and confidence, and she began calling it a "Hot Girl Walk". She began to promote the concept on TikTok under her account "exactlyliketheothergirls" on January 23, 2021.[3][4][5][6][7][8][9][10]

The term was later trademarked by Lind,[2][11] who subsequently founded a wellness company with the same name.[12] In 2023, Lind's company announced marketing partnership with the fitness app company Strava.[13][14]

References

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.