Ilegal Mezcal

Ilegal Mezcal is a mezcal brand, established in 2006 in Antigua, Guatemala.[1][2][3][4][5] The mezcal is distilled twice and created using Espadín agave.[6] The brand is also known for its namesake cocktail, the "Ilegal."[7][8][9]

Ilegal Mezcal
TypeMezcal
ManufacturerIlegal Mezcal
DistributorBacardi
Country of origin Mexico
Region of originOaxaca
Alcohol by volume 40%
Proof (US)80
Flavour"Smoky"
IngredientsAgave

The company originally began in 2004 as an operation to import mezcal from Oaxaca, Mexico across the border into Guatemala.[10] By 2006, the company established a formal brand, marketing itself as "Ilegal."[11] In 2010, the company signed a United States distribution contract.[12] In 2017, multinational spirits company Bacardi acquired a minority stake in the business,[13] with the intention of establishing national distribution.[14]

By 2020, the mezcal producer crossed the industry standard threshold of 40,000 cases to be considered a craft distillery as defined by the Distilled Spirits Council of the United States (DISCUS), and was similarly officially certified by Mexico's National "Consejo Regulador del Mezcal" (CRM) ("Mezcal Regulatory Council").[15] In 2022, the company sold ~174,000 cases, representing a 37.4% market share by case volume and the highest market share for any mezcal brand in the United States, per research completed by Shanken's Impact Databank.[16][17]

In 2023, Bacardi publicly announced that it had reached an agreement to acquire Ilegal.[18][19]

Reference

  1. "The Story of Ilegal Mezcal - Ilegal Mezcal". December 19, 2018. Retrieved January 14, 2024.
  2. Emen, Jake (May 12, 2023). "Discovering the True Spirit and Community of Mezcal in Oaxaca". InsideHook. Retrieved January 14, 2024.
  3. Flicker, Jonah (January 20, 2023). "Ilegal Mezcal 7-year Añejo: Extremely Limited Release". Men's Journal. Retrieved January 14, 2024.
  4. Flicker, Jonah (July 26, 2022). "This Bartender-Approved Coffee Liqueur Will Give Your Espresso Martini a Smoky Mezcal Kick". Robb Report. Retrieved January 14, 2024.
  5. "Great smoky mezcal options for fall and winter". The Manual. December 22, 2023. Retrieved January 14, 2024.
  6. Carruthers, Nicola (September 12, 2023). "Bacardi buys Ilegal Mezcal". The Spirits Business. Retrieved January 14, 2024.
  7. "Illegal". iba-world.com. April 29, 2021. Retrieved January 14, 2024.
  8. Alindahao, Karla. "13 Easy-To-Make Mezcal Cocktails For Winter". Forbes. Retrieved January 14, 2024.
  9. Carruthers, Nicola (September 12, 2023). "Bacardi buys Ilegal Mezcal". The Spirits Business. Retrieved January 14, 2024.
  10. Marikar, Sheila Yasmin (November 6, 2021). "If You Sell 'Oaxaca in a Bottle,' What Happens to Oaxaca?". The New York Times. ISSN 0362-4331. Retrieved January 14, 2024.
  11. "The Story and Influence Behind Liquor Brand Ilegal Mezcal - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved January 14, 2024.
  12. Thomson, Adam (January 22, 2010). "The Last word: Smuggler-Turned-Entrepreneur Taps into Demand for Mexican Spirit". Financial Times. p. 16. ProQuest 250235682.
  13. Hopkins, Amy (February 22, 2017). "Bacardi buys minority stake in Ilegal Mezcal". The Spirits Business. Retrieved January 14, 2024.
  14. "As The On-Premise Recovers, Mezcal Resumes Upward Trajectory". Shanken News Daily. April 11, 2022. Retrieved January 14, 2024.
  15. Limited, Bacardi (September 11, 2023). "Bacardi Acquires ILEGAL Mezcal – A Leading Artisanal Mezcal Brand In The U.S." Bacardi Limited. Retrieved January 14, 2024.
  16. "As The On-Premise Recovers, Mezcal Resumes Upward Trajectory". Shanken News Daily. April 11, 2022. Retrieved January 14, 2024.
  17. "North America Mezcal Market - Size, Growth & Share". www.mordorintelligence.com. Retrieved January 14, 2024.
  18. Carruthers, Nicola (September 12, 2023). "Bacardi buys Ilegal Mezcal". The Spirits Business. Retrieved January 14, 2024.
  19. Japhe, Brad. "After 20 Years Of Ilegal Mezcal, Founder John Rexer Talks What's Ahead". Forbes. Retrieved January 14, 2024.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.