Jabra (brand)

Jabra is a Danish brand specializing in audio equipment and, more recently, videoconference systems. It is owned by GN Audio, a division of the Danish company GN Group.[4] Jabra engineers, manufactures, and markets wireless, true wireless, and corded headphones for consumers and business customers.

Jabra
IndustryBusiness and consumer electronics
Founded1983[1]
FounderElwood Norris[1][2]
Headquarters
Copenhagen
,
Denmark
Area served
Worldwide
Key people
Peter Karlstromer, CEO[3]
ProductsProfessional and consumer audio
Number of employees
2000
ParentGN Store Nord
Websitewww.jabra.com

History

Jabra Corporation, founded in 1983[1] and holding some patents,[5] was acquired by GN Audio in September 2000,[1] a division of the Danish company GN Group, founded by C. F. Tietgen in 1869 as the Great Northern Telegraph Company.[6] Jabra's manufacturing plant is located in China.[7]

In 2006, GN consolidated its Contact Center and Office headset division under the Jabra brand. A restructuring in 2008 established two divisions within Jabra, later named Enterprise and Consumer. This restructuring facilitated a greater focus on business-to-business and consumer markets respectively.[8][9] Since 2012, development has also been located in China.[7]

In early 2019, GN Audio acquired Altia Systems for approximately $125M,[10] adding videoconferencing products to their lineup. Later in the year, the first video product from the acquisition was announced, the Jabra PanaCast.[11]

Jabra and GN Group

Jabra's product range includes wireless earbuds, noise-cancelling headphones, headsets (some with AI), hearing aids, video conferencing cameras, and fitness-tracking sports headphones designed for athletes during exercise.

GN Group announced in a press-release June 11th 2024 that Jabra would gradually wind down their Elite and Talk product lines. This announcement was made the same day as they announced the second generation of their most premium earbuds, Elite 8 Active and Elite 10. Jabra introduced innovative firsts to the earbuds-market, but investment required for future innovation and growth in this very competitive space is deemed unjustified in the long-term given associated risks.[12]

References
  1. Jabra Headset the 101 Guide, Techglobe, 7 November 2017, retrieved 10 September 2022.
  2. HGPGCorporateDigest April 1994, retrieved 10 September 2022.
  3. https://www.gn.com/newsroom/announcement?id=2736851&lang=en&date=20230904&title=gn-moves-to-one-company-governance-structure-appoints-peter-karlstromer-to-group-ceo
  4. "GN Group Overview". GN.com. Retrieved 22 November 2019.
  5. "Patents Assigned to Jabra Corporation". patents.justia.com. Retrieved 10 September 2022.
  6. "GN Group". GN. Retrieved 29 January 2019.
  7. Hemaja Burud, Jabra Company Origin? Where is Jabra made? Is Jabra made in China? in technozive.com, 27 September 2021, retrieved 10 September 2022.
  8. "GN Store Nord Financial Report 2008". Retrieved 29 January 2019.
  9. "GN Store Nord Financial Report 2006". Retrieved 29 January 2019.
  10. "GN acquires Altia Systems for $125M to add video to its advanced audio solutions". Tech Crunch, February 2019
  11. "Jabra launches real-time intelligent video solution".
  12. https://www.gn.com/Newsroom/Announcement?id=2896501&lang=en&date=20240611&title=GN-to-gradually-wind-down-its-Elite-and-Talk-product-lines-Strong-performance-in-the-Hearing-division-to-partly-off-set-the-extraordinary-impact-from-the-gradual-wind-down
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