Madura Tea Estates

Madura Tea Estates is an Australian company that produces tea.

Madura Tea Estates
IndustryTea industry
Founded1978
FounderMichael and Norma Grant-Cook
Headquarters,
Key people
Ron Ford
Productstea
Websitemaduratea.com.au

In 1978, Mike and Norma Grant-Cook, tea planters from Ceylon, established the Madura Tea Estates in Murwillumbah (Tweed River valley) in north-eastern New South Wales. Madura produces Assam tea and green tea (the latter is locally produced since 1989[1]), which is blended with Sri Lanka (Ceylon) tea.[2][3][4] As of 2000, the company was 100% Australian-owned.[5] The "Madura Tea" production started in 1982, as of 2003, 25 hectares were used for the plantation.[6]

Madura Tea packagings are 100% recyclable.[7][8][9][10]

Madura Tea dumped halal certification in Australia.[11]

Tea primarily targets the domestic market as part of the "buy Australia" campaign.[3] Like its competitors, Tea Estates of Australia and Nerada Tea, Madura Tea established a visitor center, where tourists can taste and buy samples.[12] Madura Tea became the official tea of Parliament House in Sydney in 2013 (replacing Twinings).[13]

Awards

  • Royal Hobart Fine Food Awards, Madura won a prestigious Gold Medal
  • Silver Medal for its English Breakfast Silk Infuser Tea Bags
  • Bronze medal in the Regional Food Class at the Sydney Royal Fine Foods for the lemon myrtle tea bags.[14]

See also

References

Sources


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