Olivier Toubia

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, Columbia University.[1] and the Editor-in-Chief of Columbia Business School}}</ref> and the Editor-in-Chief of Marketing Science[2]

Professor Toubia works on innovation including idea generation.[3]

Awards

  • Recipient of the John Little award for best marketing paper[4]
  • 2015 Recipient of the Paul E. Green award for a Journal of Marketing Research paper[5]
  • 2016 Recipient of the INFORMS Society for Marketing Science Long Term Impact Award[6]

References


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