RTIC Outdoors

RTIC Outdoors, previously known as RTIC Coolers, is an American manufacturer and online retailer which sells outdoor equipment.[1][2] It is based in Houston, Texas.[3]

History

RTIC Outdoors was founded in 2015 by twin brothers Jim and John Jacobsen, as RTIC Coolers.[2][1][4] Initially, it was a manufacturer of coolers but later expanded to include bottles, chairs, bags, tumblers, and related accessories.[5][6][7]

In July 2018, RTIC changed its name from RTIC Coolers to RTIC Outdoors.[7]

In November 2018, RTIC opened a 10,000-square-foot retail store in Katy, Texas.[3][8]

In September 2020, RTIC was acquired by Wind Point Partners, a Chicago-based private equity firm.[9]

In 2023, RTIC became the official cooler and drinkware sponsor of the NASCAR Cup Series.[10]

Locations

RTIC has a 10,000-square-foot retail store in Katy, Texas.[11][7] RTIC also operates two warehouses in the Houston area.[12]

References
  1. Davis, Amy (17 November 2016). "Meet the Houston twin brothers who created RTIC". KPRC-TV.
  2. "Cypress-based Rtic jumps into Texas cooler competition". Houston Chronicle. 27 December 2016.
  3. Davis, Amy (16 November 2018). "Houston-based RTIC Outdoors opens flagship store". KPRC-TV.
  4. Rumbaugh, Andrea (January 2, 2017). "Texas cooler companies in cold war". Arkansas Democrat Gazette.
  5. https://www.bizjournals.com/houston/news/2018/11/15/rebranded-rtic-outdoors-to-hold-grand-opening.html
  6. Davis, Amy (November 17, 2016). "Tumbler test: Which tumblers stand up to the hype". KPRC.
  7. https://www.houstonchronicle.com/business/article/Rtic-Cooler-to-add-retail-stores-change-name-to-13079976.php
  8. Nielsen, James (July 16, 2018). "Rtic to open flagship store in Houston". Houston Chronicle.
  9. Esposito, Frank (11 September 2020). "Wind Point adds outdoor products supplier RTIC".
  10. Stern, Adam (April 5, 2023). "NASCAR inks sponsorship with RTIC Outdoors". Sports Business Journal.
  11. https://www.chron.com/business/bizfeed/article/Rtic-to-open-flagship-store-in-Houston-13078301.php
  12. "Cypress-based RTIC Coolers expanding business with new Houston stores". ABC13 Houston.
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