SM Supermalls

SM Supermalls, also simply known as SM is a chain of shopping malls owned by Philippines-based SM Prime. As of May 2024, it has a total of 96 malls (88 in the Philippines and 8 in China). It was also formerly known as Shoemart.

SM Supermalls
Product typeShopping mall chain
OwnerSM Prime
CountryPhilippines
IntroducedNovember 8, 1985 (November 8, 1985)
Related brandsSM Retail
MarketsPhilippines and China
TaglineYou're always welcome here.
We've got it all for you!
Websitesmsupermalls.com

History

SM Supermalls was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the Shoemart (SM) name in 1958 along Carriedo.[1] In 1972, Shoemart turned into a full-line department store.[2]

In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.[3]

SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.[4]

Due to the COVID-19 pandemic, the company's revenue was down nearly 50% in 2020, though it claims to have maintained a healthy occupancy rate throughout the pandemic.[5]

Locations

Currently, there are 88 shopping malls in the Philippines managed by SM Supermalls, including the latest addition, SM City Caloocan, which opened on May 17, 2024.[6] It also has eight malls in China, including the most recent mall, SM City Yangzhou, which opened on September 29, 2023.[7] SM North EDSA in Quezon City, SM Mall of Asia in Pasay, SM Megamall in Mandaluyong, and SM Seaside City in Cebu City are among the largest in the Philippines.[8]

Philippines
No.NameOpening DateLocation Province/Region
1SM North EDSANovember 8, 1985Santo Cristo and Bagong Pag-asa, Quezon City Metro Manila
2SM City Sta. MesaSeptember 28, 1990Doña Imelda, Quezon City Metro Manila
3SM MegamallJune 28, 1991Ortigas Center, Mandaluyong Metro Manila
4SM City CebuNovember 27, 1993North Reclamation Area, Mabolo, Cebu City Cebu
5SM SouthmallApril 2, 1995Almanza Uno, Las Piñas Metro Manila
6SM City BacoorJuly 25, 1997Bacoor Cavite
7SM City FairviewOctober 25, 1997Novaliches, Quezon City Metro Manila
8SM City IloiloJune 11, 1999Mandurriao, Iloilo City Iloilo
9SM City ManilaApril 14, 2000Ermita, Manila Metro Manila
10SM City PampangaNovember 11, 2000San Jose, San Fernando and Lagundi, Mexico Pampanga
11SM City SucatMay 25, 2001San Dionisio, Parañaque Metro Manila
12SM City DavaoNovember 16, 2001Davao City Davao del Sur
13SM City CDO UptownNovember 15, 2002Cagayan de Oro Misamis Oriental
14SM City BicutanNovember 29, 2002Don Bosco, Parañaque Metro Manila
15SM City LucenaOctober 3, 2003Lucena Quezon
16SM City BaguioNovember 21, 2003Baguio Benguet
17SM City MarilaoNovember 28, 2003Marilao Bulacan
18SM City DasmariñasMay 21, 2004Dasmariñas Cavite
19SM City BatangasNovember 12, 2004Batangas City Batangas
20SM City San LazaroJuly 15, 2005Santa Cruz, Manila Metro Manila
21SM City ValenzuelaOctober 28, 2005Karuhatan, Valenzuela Metro Manila
22SM City MolinoNovember 18, 2005Bacoor Cavite
23SM City Santa RosaFebruary 17, 2006[9]Santa Rosa Laguna
24SM City ClarkMay 12, 2006Clark Freeport Zone, Angeles City Pampanga
25SM Mall of AsiaMay 21, 2006Bay City, Pasay Metro Manila
26SM Center PasigAugust 19, 2006Ugong, Pasig Metro Manila
27SM City Lipa[10]September 22, 2006Lipa Batangas
28SM City BacolodMarch 2, 2007Bacolod Negros Occidental
29SM City TaytayNovember 9, 2007Taytay Rizal
30SM Center MuntinlupaNovember 16, 2007Tunasan, Muntinlupa Metro Manila
31SM City MarikinaSeptember 5, 2008Calumpang, Marikina Metro Manila
32SM City RosalesNovember 28, 2008Rosales Pangasinan
33SM City Baliwag[11]December 12, 2008Baliuag Bulacan
34SM City NagaMay 1, 2009Naga Camarines Sur
35SM Center Las PiñasOctober 2, 2009Pamplona Dos, Las Piñas Metro Manila
36SM City RosarioNovember 20, 2009Rosario Cavite
37SM City TarlacApril 30, 2010Tarlac City[12] Tarlac
38SM City San PabloOctober 1, 2010San Pablo Laguna
39SM City CalambaOctober 15, 2010Calamba Laguna
40SM City NovalichesOctober 22, 2010Novaliches, Quezon City Metro Manila
41SM City MasinagMay 6, 2011Antipolo[13] Rizal
42SM City Olongapo DowntownDecember 15, 2011 (soft opening)
February 10, 2012 (grand opening)		Olongapo[13] Zambales
43SM City ConsolacionJune 1, 2012Lamac, Consolacion[14] Cebu
44SM City San Fernando DowntownJuly 20, 2012San Fernando[13] Pampanga
45SM City General SantosAugust 10, 2012General Santos[15] South Cotabato
46SM LanangSeptember 28, 2012Davao City[16] Davao del Sur
47SM AuraMay 17, 2013Bonifacio Global City, Taguig[17] Metro Manila
48SM City BF ParañaqueNovember 29, 2013[18]BF Homes, Parañaque[19] Metro Manila
49SM City CauayanMay 30, 2014[20]Cauayan[21][22][23] Isabela
50SM Center AngonoNovember 14, 2014[24]Angono[25] Rizal
51SM Megacenter CabanatuanApril 24, 2015[26]Cabanatuan Nueva Ecija
52SM City San MateoMay 15, 2015San Mateo[27][28] Rizal
53SM City CabanatuanOctober 9, 2015Cabanatuan[29] Nueva Ecija
54SM Center ShawOctober 13, 2015[30]Mandaluyong Metro Manila
55SM Center SangandaanOctober 23, 2015Sangandaan, Caloocan[31] Metro Manila
56SM Seaside CityNovember 27, 2015[32]South Road Properties, Mambaling, Cebu City[33] Cebu
57SM City San Jose Del MonteApril 29, 2016San Jose del Monte[34] Bulacan
58SM City Trece MartiresMay 13, 2016Trece Martires Cavite
59SM Center CongressionalNovember 25, 2016Bahay Toro, Quezon City Metro Manila
60SM City East OrtigasDecember 2, 2016[35][36]Santa Lucia, Pasig Metro Manila
61SM CDO DowntownMay 12, 2017[37]Cagayan de Oro[38] Misamis Oriental
62SM MaisonJune 17, 2017 (relaunched as an SM Supermall)Bay City, Pasay Metro Manila
63SM Center Antipolo DowntownJune 30, 2017[39]Antipolo Rizal
64SM City Puerto PrincesaSeptember 15, 2017[40]Puerto Princesa[41] Palawan
65SM Center Tuguegarao DowntownOctober 12, 2017Tuguegarao Cagayan
66SM Center PulilanDecember 1, 2017Pulilan Bulacan
67SM Center LemeryDecember 15, 2017Lemery Batangas
68SM Center ImusFebruary 16, 2018Imus Cavite
69SM City Urdaneta CentralMay 4, 2018Urdaneta Pangasinan
70SM City TelabastaganMay 18, 2018San Fernando Pampanga
71SM City LegazpiSeptember 14, 2018Legazpi Albay
72SM Center OrmocNovember 16, 2018Ormoc Leyte
73SM City Olongapo CentralSeptember 13, 2019Olongapo Zambales
74SM Center DagupanOctober 4, 2019Dagupan Pangasinan
75SM City ButuanNovember 13, 2020Butuan[42] Agusan del Norte
76SM City MindproDecember 8, 2020Zamboanga City Zamboanga del Sur
77SM City DaetOctober 15, 2021Daet Camarines Norte
78SM City Grand CentralNovember 26, 2021Grace Park East, Caloocan Metro Manila
79SM City Roxas[43]April 8, 2022[44]Roxas City[45][46] Capiz
80SM City TanzaOctober 14, 2022Tanza Cavite
81SM City Sorsogon[43]October 28, 2022Sorsogon City Sorsogon
82SM City Tuguegarao[43]November 18, 2022[47]Tuguegarao Cagayan
83SM City Bataan[43]May 19, 2023 [48]Balanga Bataan
84SM Center San PedroOctober 13, 2023 [49]San Pedro Laguna
85SM City Sto. TomasOctober 27, 2023Santo Tomas Batangas
86SM City CaloocanMay 17, 2024Bagumbong, Caloocan[50][51] Metro Manila

Lifestyle malls
NameOpening DateLocation
SM Makati1978Makati CBD, Makati
The PodiumAugust 2002Ortigas Center, Mandaluyong

Malls under-construction
NameOpening DateLocation
SM City J MallQ4 2024Mandaue, Cebu
SM City Laoag[52]Q4 2024Laoag, Ilocos Norte
SM City La Union[53]Q4 2024San Fernando, La Union
SM City Zamboanga [54]2025Zamboanga City
SM Yulo PremierTBASanta Rosa, Laguna
SM City General Trias[55]TBAGeneral Trias, Cavite
SM Center ArayatTBAArayat, Pampanga
SM City IliganTBAIligan City
SM HarrisonTBAMalate, Manila
SM City BoholTBATagbilaran City
SM City GeronaTBAGerona, Tarlac
SM City CandonTBACandon, Ilocos Sur

China
No.NameOpening DateLocation
1SM City XiamenDecember 13, 2001Xiamen, Fujian
2SM City Jinjiang[56]November 26, 2005Quanzhou, Fujian
3SM City Chengdu[56]October 20, 2006Chengdu, Sichuan
4SM City Suzhou[56]September 23, 2011Suzhou, Jiangsu
5SM City Chongqing[56]December 14, 2012Yubei District, Chongqing
6SM City Zibo[56]September 19, 2015Zibo, Shandong
7SM City Tianjin[57]December 17, 2016Tianjin
8SM City YangzhouSeptember 29, 2023Yangzhou

Tenants and amenities

SM Cinema

SM Cinema is the movie theater chain of SM Supermalls.

SM Cinema is also responsible for some milestones in the Philippine film industry.

SM Cinema offers premium cinema experience called "Director's Club", which features leather-recliner-seating and butler service,[58] and offers eight IMAX theaters including the first IMAX theater in the Philippines at the SM Mall of Asia. This IMAX theater, opened in 2006, initially had a capacity of 635 seats (reduced to 490+ seats after renovation and Paragon 918 seating upgrade in 2019) and a screen height of 21.955 meters (72.03 ft), making it the largest cinema screen in the country.[59][60]

There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.

The first drive-in theater in the Philippines was opened under the SM Cinema brand in July 2020 at SM City Pampanga.[61]

There is a policy in place since 2002, which dictates the non-airing of films rated R-18 in SM Cinemas.[62]

SM Store

The SM Store is the department store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in Quiapo, Manila, when Shoemart store was converted into a full-fledged department store.[2] It was renamed as the SM Department Store in 1975[63] prior to being rebranded as "SM Store". The SM Store would become one of SM Supermall's common anchor tenant.[2]

SM Skating

SM Skating is SM's indoor ice rink chain. The first rink opened at SM Megamall in 1992 which later closed in 2009, but has since reopened in 2014 at another space.[64] It also has branches at SM Mall of Asia[65] and SM Seaside City, and there used to be one at SM Southmall as well.[66]

Recreation

SM Bowling Center is SM's bowling alley chain. The first branch opened in 1989 at SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building.[67] Other branches are at SM Megamall, SM North EDSA, SM City Clark, SM City Cebu, SM Seaside City, and SM Lanang.[68] Former branches at SM Southmall, SM City Fairview, SM CDO Downtown, and SM Mall of Asia have been transitioned to SM Game Park, and there was also a branch at SM Center Valenzuela.[69]

SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar. The first branch opened at SM Southmall on December 10, 2021.[70] The flagship branch is located at SM Mall of Asia.[71][72] Other branches are located at SM City Fairview, SM CDO Downtown, and SM City Santa Rosa.[73]

Supermarkets
Main article: SM Retail

Every SM Supermall features supermarket chains such as SM Supermarket, SM Hypermarket, and Savemore Market, collectively known as SM Markets, as anchor tenant. Most SM Supermalls house one of these brands, while some malls (including SM City Fairview and SM North EDSA) have both SM Supermarket and SM Hypermarket coexisting. Standalone Savemore malls, Hypermarket outlets, and Savemore Express Markets are also considered as outlets of SM Supermalls.

SM Cyberzone

SM Cyberzone is SM's chain of IT retail stores, featuring gadget and technology retailers, concept stores of electronic brands, and telecommunications providers in dedicated areas inside SM Supermalls.[74] It is also recognized as a hub for significant gaming and technology-related events. It originated as a lifestyle store in SM North EDSA's Carpark Building in 1998 before being rebranded to its current name.[75]

Catholic churches

In the Philippines, a predominantly Roman Catholic country, SM Supermall branches such as SM Aura, SM Megamall, SM North EDSA, and SM City Grand Central each feature a Catholic chapel within the mall building.[76] In contrast, mall complexes such as SM Mall of Asia and SM Seaside City each have a separate church building. Masses are also held at other branches in their atrium, cinema, entrance, or SM Cyberzone branch, especially on Sundays and during Simbang Gabi.

Branding

The current logo for SM Supermalls was adopted in 2022. The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy and uses a shade of blue dubbed as "SM Electric Blue".[77]

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