Secret Road Music Services
Secret Road Music Services is a boutique music licensing, music publishing, artist management, and record company based in Los Angeles with teams in Nashville, New York City, and Perth, Australia.
| Secret Road Music Services | |
|---|---|
| Founded | 2007 |
| Founder | Lynn Grossman |
| Distributor(s) | The Orchard |
| Genre | Indie rock, alternative rock, Latin, folk, hip hop, Americana, pop |
| Country of origin | U.S. |
| Location | Los Angeles, California |
| Official website | www |
History
With a nod to the Robert Frost poem, “The Road Not Taken” and the spirit to support artists who chose to take an independent path, Secret Road was founded in 2007 by Lynn Grossman.[1] The young sync licensing agency quickly became known for representing emerging independent artists and providing one-stop licensing with a high-touch service philosophy. A management arm was added in the same year with the signing of Ingrid Michaelson for both licensing and management. As their roster strengthened and grew, the idea for a music publishing company was developed in early 2012 and named Secret Road Music Publishing. Also, Wayne Davis joined Secret Road as a partner with focus on growth and operations, acting as the COO/CFO of the Secret Road companies.
Secret Road has grown to represent 200+ artists/songwriters and 40,000+ songs,[2] including the certified platinum and gold singles “Where's My Love,” written and recorded by SYML, and “Conversations in the Dark,” written by Chance Peña and recorded by John Legend.[3]
The company remains distinct in that it predominantly works with artists who have chosen to stay independent and retain their own rights (Ben Rector, Josh Ritter) and songwriters whose genres are in demand for synchronization (Amy Stroup, Jordyn Dodd, WILD).
Services
Licensing
Through licensing efforts of Kayla Masnek VP Film/TV and Lauriana Zuluaga VP Advertising, Secret Road has launched many artists from both a notoriety perspective and providing a stable income source. Secret Road has placed songs in tastemaker television shows like Grey’s Anatomy, Ted Lasso, Virgin River and Little Fires Everywhere, in the films The Broken Hearts Gallery, Five Feet Apart, and Abominable, and in trailers for the films Little Women and The Last Letter from Your Lover. Additionally, Secret Road has licensed songs in commercials for brands like Adidas, Airbnb, Amazon, Apple, BMW, Dove, Ford, Google, Guinness, Jaguar, Lego, Lexus, Lipton, Meta, Old Navy, PlayStation, Samsung, and more.[4]
Management
Lynn Grossman has managed the career of singer-songwriter and composer Ingrid Michaelson for over 18 years. Michaelson is a force in the music industry, known for her distinctively soulful folk-pop style. Her music is released on the label she founded, Cabin 24 Records, including her gold and platinum hits "The Way I Am," "Girls Chase Boys," and "You and I." She's scored songs for television, including Little Fires Everywhere (Emmy nomination)[5] and Tiny Beautiful Things (both for Hulu), and was executive music producer for Apple TV+’s Slumberkins, creating original songs for the series. Michaelson made her Broadway on stage debut in Natasha, Pierre and The Great Comet of 1812 and starred in the indie film Humor Me alongside co-stars Jemaine Clement and Elliott Gould. Ingrid recently made her Broadway debut as a composer in 2024 writing the music and lyrics for The Notebook The Musical.[6]
Chance Peña who was signed to Secret Road Music publishing when he was just 17 years old, is now co-managed by Lynn Grossman and Elizabeth Baylog. As an independent artist, Chance's music has garnered record-breaking streaming numbers, consistently appearing on various Billboard charts.
Secret Road's Hannah Parker and Carolyn Evans also manage up-and-coming indie-rock/bedroom-pop band, girlhouse, who has released four EPs and shared stages with Halsey, Sabrina Carpenter, Yoke Lore, The Wrecks, Copeland (band) and others.
Publishing
Secret Road began their Publishing division in early 2012.[7] With their extensive network of relationships throughout the music industry, the company finds and creates co-writing opportunities, arrange songwriter/producer collaborations, and find suitable active artists to cut their writers’ songs. The creative arm of this division is led by VP of A&R/Publishing, Elizabeth Baylog. Baylog brings 15+ years of experience as a music manager, publisher and A&R executive. Secret Road administers compositions and masters worldwide ensuring that all royalties are collected and delivered to creators.
Record Label
Further expanding their indie services, Secret Road launched Secret Road Records in 2014, distributed by The Orchard, and has since released songs by Chance Peña, girlhouse, Slumberkins, Jordyn, goth gf, Marshall, AG, Matthew Perryman Jones, Arum Rae, and more.[8]
Notable Placements
Ingrid Michaelson's songs have been placed in the TV shows Tiny Beautiful Things, Little Fires Everywhere, Slumberkins, and Batwoman, films such as The Broken Hearts Gallery and Humor Me, and commercials for Google and Old Navy. Fifteen of Michaelson's songs have been placed in the ABC show Grey's Anatomy. Of these, “Keep Breathing” was included on Volume 3 of the Grey's Anatomy Original Soundtrack.
Placements from other Secret Road artists include the films Abominable, Five Feet Apart, I Love You Phillip Morris, No Strings Attached, and Spirit Untamed, trailers and promos for A Beautiful Day In The Neighborhood, Blue Eye Samurai, Heartstopper, Maleficent 2, Manifest, Nightmare Alley, The Handmaid's Tale, The Witcher, and Willow, as well as the TV shows Apples Never Fall, Castle, Grey’s Anatomy, Hawaii Five-O, How to Get Away With Murder, Little Fires Everywhere, One Tree Hill, Physical, Pretty Little Liars, Riverdale, Shameless, Ted Lasso, The Last Thing He Told Me, The Vampire Diaries, Virgin River, YOU, and countless more.
Advertising placements include brands such as Airbnb, Amazon, Android, Apple, BMW, Celebrity Cruises, Chevrolet, Coors, Ford, GoPro, Guinness, Kinder, Mazda, Meta, Old Navy, Oral-B, Ralph Lauren, Sky Glass, Smartwater, Vans, and Volvo, as well as international and worldwide placements for Adidas, Dove, Jaguar, John Lewis, Lego, Lexus, Lipton, Mini Clubman, PlayStation, and Samsung.[9]
Roster Past and Present
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Current roster available at https://www.secretroad.com/roster.
Releases
| Artist | Label | Release Title | Release Date |
|---|---|---|---|
| Ingrid Michaelson | Cabin 24 Records | Slow the Rain | 1/10/2005 |
| Ingrid Michaelson | Cabin 24 Records | "Little Romance" | 5/8/2007 |
| Ingrid Michaelson | Cabin 24 Records | "Keep Breathing" | 5/15/2007 |
| Ingrid Michaelson | Cabin 24 Records | Girls and Boys | 5/16/2007 |
| Ingrid Michaelson | Cabin 24 Records | Be OK | 10/14/2008 |
| Ingrid Michaelson | Cabin 24 Records | "Turn To Stone" | 5/8/2009 |
| Ingrid Michaelson | Cabin 24 Records | "All Love" | 5/15/2009 |
| Ingrid Michaelson | Cabin 24 Records | Everybody | 8/25/2009 |
| Ingrid Michaelson | Cabin 24 Records | "Parachute" | 9/14/2010 |
| Ingrid Michaelson | Cabin 24 Records | "Spare Change" | 7/16/2011 |
| Ingrid Michaelson | Cabin 24 Records | Parachute(s) Remixed EP | 9/16/2011 |
| Ingrid Michaelson | Cabin 24 Records | Human Again | 1/24/2012 |
| Ingrid Michaelson | Cabin 24 Records | "Into You" | 9/27/2012 |
| Ingrid Michaelson | Cabin 24 Records | "San Francisco" | 5/7/2013 |
| Ingrid Michaelson | Cabin 24 Records | "Without You" | 5/15/2013 |
| Ingrid Michaelson | Cabin 24 Records | Army of 3 | 10/1/2013 |
| Ingrid Michaelson | Cabin 24 Records | Lights Out | 4/15/2014 |
| Ingrid Michaelson | Cabin 24 Records | Lights Out Deluxe | 11/11/2014 |
| Ingrid Michaelson | Cabin 24 Records | "Celebrate" | 5/8/2016 |
| Ingrid Michaelson | Cabin 24 Records | "Celebrate (feat. AJR)" | 5/8/2016 |
| Arum Rae | Secret Road Records | Loners EP | 7/15/2016 |
| Ingrid Michaelson | Cabin 24 Records | It Doesn't Have to Make Sense | 8/26/2016 |
| Ingrid Michaelson, AJR | Cabin 24 Records | "The Lotto" | 9/30/2016 |
| Arum Rae | Secret Road Records | “We Were Just Kids Then” | 11/22/2016 |
| Arum Rae | Secret Road Records | Loners EP (10” Vinyl) | 1/13/2017 |
| Ingrid Michaelson | Cabin 24 Records | "Starlight" | 1/27/2017 |
| Arum Rae | Secret Road Records | “I Love Love (Acoustic)” | 3/3/2017 |
| Chance Peña | Secret Road Records | “Standing Strong” | 4/7/2017 |
| Ingrid Michaelson, Sara Bareilles | Cabin 24 Records | "Miss America" | 5/8/2017 |
| Arum Rae | Secret Road Records | “Should I” | 5/9/2017 |
| Ingrid Michaelson | Cabin 24 Records | Alter Egos EP | 5/12/2017 |
| Arum Rae | Secret Road Records | Sub Rosa | 5/19/2017 |
| Chance Peña | Secret Road Records | “Roll Your Eyes” | 8/18/2017 |
| ADLT VDEO | Secret Road Records | "Alive" | 10/6/2017 |
| ADLT VDEO | Secret Road Records | Chameleon EP | 10/20/2017 |
| Chance Peña | Secret Road Records | “With The Lights Out” | 10/20/2017 |
| Chance Peña | Secret Road Records | “Hey Lovely” | 10/20/2017 |
| Ingrid Michaelson | Cabin 24 Records | Snowfall EP | 11/10/2017 |
| Chance Peña | Secret Road Records | “Hallelujah” (cover) | 11/10/2017 |
| Arum Rae | Secret Road Records | Sub Rosa (12” Vinyl) | 12/8/2017 |
| ADLT VDEO | Secret Road Records | "Gypsy" (cover) | 2/16/2018 |
| Chance Peña | Secret Road Records | “Pursuit of Happiness” (cover) | 4/13/2018 |
| Chance Peña | Secret Road Records | “Blame It On The Drugs” | 5/18/2018 |
| Chance Peña | Secret Road Records | “Sun Goes Down” | 6/8/2018 |
| Hood Taylor, featuring Chance Peña | Secret Road Records | Step Aside EP | 8/10/2018 |
| Ingrid Michaelson | Cabin 24 Records | "Looks Like A Cold, Cold Winter" | 9/18/2018 |
| Ingrid Michaelson | Cabin 24 Records | "Rockin' Around The Christmas Tree" | 10/12/2018 |
| Ingrid Michaelson | Cabin 24 Records | Ingrid Michaelson's Songs For The Season | 10/26/2018 |
| Chance Peña | Secret Road Records | “bad days” | 12/7/2018 |
| BYRS | Secret Road Records | “Bad Lands (Feat. Chance Peña)” | 2/22/2019 |
| Chance Peña | Secret Road Records | “Up, Up & Away” | 3/15/2019 |
| Ingrid Michaelson | Cabin 24 Records | "Missing You" | 5/10/2019 |
| Ingrid Michaelson | Cabin 24 Records | "Jealous" | 5/31/2019 |
| Ingrid Michaelson | Cabin 24 Records | "Good Time" | 6/20/2019 |
| Ingrid Michaelson | Cabin 24 Records | "Pretty" | 6/21/2019 |
| Ingrid Michaelson | Cabin 24 Records | Stranger Songs | 6/28/2019 |
| AG x TAIINA | Secret Road Records | “If It's Pleasin’ You” | 6/28/2019 |
| Chance Peña | Secret Road Records | anxiety & mixed emotions EP | 9/27/2019 |
| Ingrid Michaelson, Jason Mraz | Cabin 24 Records | "Christmas Valentine" | 11/14/2019 |
| Chance Peña | Secret Road Records | “star hopping lover” | 12/13/2019 |
| Ingrid Michaelson, Will Chase | Cabin 24 Records | "Tigers and Young Men" | 4/14/2020 |
| Crush Effect | Secret Road Records | “When This Is All Over (feat. MOONZz)” | 5/1/2020 |
| Chance Peña | Secret Road Records | “Drown” | 5/8/2020 |
| Ingrid Michaelson, Sam de Jong | Cabin 24 Records | "Young And In Love (Sam de Jong Remix)" | 7/3/2020 |
| Ingrid Michaelson | Cabin 24 Records | "Build It Up" | 7/17/2020 |
| Chance Peña | Secret Road Records | The Inevitable EP | 9/18/2020 |
| girlhouse | Secret Road Records | “ugly xmas sweater party” | 11/13/2020 |
| girlhouse | Secret Road Records | “knuckle tattoo” | 1/1/2021 |
| girlhouse | Secret Road Records | “the fatalist” | 2/5/2021 |
| Chance Peña | Secret Road Records | “Panicked” | 3/5/2021 |
| girlhouse | Secret Road Records | “loaded gun” | 3/5/2021 |
| Ingrid Michaelson, ZAYN | Cabin 24 Records | "To Begin Again" | 3/17/2021 |
| goth gf | Secret Road Records | “xo” | 4/30/2021 |
| girlhouse | Secret Road Records | the girlhouse ep | 5/14/2021 |
| goth gf | Secret Road Records | “xo (backseat sessions)” | 5/20/2021 |
| Marshall | Secret Road Records | “RISE” | 6/18/2021 |
| goth gf | Secret Road Records | “bleach” | 7/2/2021 |
| Ingrid Michaelson, [Ben Thornewill | Cabin 24 Records | "To Begin Again (Piano Instrumental)" | 7/16/2021 |
| goth gf | Secret Road Records | “bleach (backseat sessions)” | 7/16/2021 |
| girlhouse | Secret Road Records | “happy now” | 7/30/2021 |
| goth gf | Secret Road Records | “kinda love” | 8/6/2021 |
| goth gf | Secret Road Records | “kinda love (backseat sessions)” | 8/20/2021 |
| girlhouse | Secret Road Records | “concussion” | 8/27/2021 |
| goth gf | Secret Road Records | “heart eyes” | 9/10/2021 |
| Ingrid Michaelson, Allie Moss, Hannah Winkler | Cabin 24 Records | "Winter Wonderland" | 9/28/2021 |
| girlhouse | Secret Road Records | the second ep | 10/1/2021 |
| goth gf | Secret Road Records | backseat sessions EP | 10/1/2021 |
| Ingrid Michaelson, Zooey Deschanel | Cabin 24 Records | "Merry Christmas, Happy New Year" | 10/29/2021 |
| Ingrid Michaelson | Cabin 24 Records | Ingrid Michaelson's Songs For The Season Deluxe | 11/5/2021 |
| goth gf | Secret Road Records | crush ep | 12/17/2021 |
| girlhouse | Secret Road Records | “a long december" (cover) | 1/28/2022 |
| girlhouse | Secret Road Records | “paul blart mall cop” | 3/11/22 |
| Maddie Poppe | Secret Road Records | "One That Got Away" | 04/08/2022 |
| girlhouse | Secret Road Records | “cool guy” | 4/15/2022 |
| girlhouse | Secret Road Records | the girlhouse eps 12” Vinyl | 4/23/2022 |
| girlhouse | Secret Road Records | the girlhouse eps + bonus demo 12” Vinyl (Record Store Day Exclusive) | 4/23/2022 |
| girlhouse | Secret Road Records | the third ep | 5/6/2022 |
| Maddie Poppe | Secret Road Records | "Peace of Mind" | 8/12/2022 |
| Ingrid Michaelson, A Great Big World | Cabin 24 Records | "It's Almost Christmas" | 11/11/2022 |
| girlhouse | Secret Road Records | "worth It" | 3/3/2023 |
| girlhouse | Secret Road Records | "you don't think about me" | 3/31/2023 |
| Maddie Poppe | Secret Road Records | "Screw You A Little Bit" | 3/31/2023 |
| girlhouse | Secret Road Records | the fourth ep | 5/4/2023 |
| Young Summer | Secret Road Records | "Make Waves" | 5/5/2023 |
| Maddie Poppe | Secret Road Records | "Good Enough To Let You Go" | 5/12/2023 |
| Young Summer | Secret Road Records | "My My" | 6/16/2023 |
| A Great Big World, Slumberkins | Secret Road Records | "Heart Family" | 6/30/2023 |
| Young Summer | Secret Road Records | "I Still Like You" | 7/14/2023 |
| Trevor Hall, Slumberkins | Secret Road Records | "Take A Deep Breath" | 7/28/2023 |
| Young Summer | Secret Road Records | "Emotionally High" | 8/11/2023 |
| Ingrid Michaelson, Slumberkins | Secret Road Records | "Feelings" | 8/11/2023 |
| Slumberkins, Various Artists | Secret Road Records | Together We Shine, Vol. 1 | 8/25/2023 |
| girlhouse | Secret Road Records | the third & fourth eps 12" Vinyl | 9/1/2023 |
| girlhouse | Secret Road Records | the third & fourth eps (Urban Outfitters Exclusive 12" Electric Blue Vinyl) | 9/1/2023 |
| Young Summer | Secret Road Records | "If The World Falls To Pieces" (re-release) | 9/1/2023 |
| Young Summer | Secret Road Records | "The Emperor" (re-release) | 9/1/2023 |
| Maddie Poppe | Secret Road Records | "SOS I'm In Love" | 09/01/2023 |
| Young Summer | Secret Road Records | "You Make Dying Fun" | 9/8/2023 |
| Ingrid Michaelson | Cabin 24 Records | "If This Is Love" | 9/22/2023 |
| Young Summer | Secret Road Records | Young Summer | 10/13/2023 |
| Young Summer | Secret Road Records | Young Summer 12" Vinyl | 10/13/2023 |
| Ingrid Michaelson | Cabin 24 Records | "This Christmas" | 11/10/2023 |
| Jordyn, Nyla XO | Secret Road Records | "Chu Chu" | 11/10/2023 |
| Matthew Perryman Jones, AG | Secret Road Records | "The Only Thing I Want" | 11/17/2023 |
| Slumberkins | Secret Road Records | Together We Shine, Vol. 1 12" Vinyl | 1/19/2024 |
| Ingrid Michaelson, Jason Mraz | Cabin 24 Records | "Love Is" | 2/2/2024 |
| Jordyn | Secret Road Records | "On That Hill" | 2/2/2024 |
| Jordyn | Secret Road Records | "I Can" | 2/13/2024 |
| Jordyn | Secret Road Records | "Happening" | 3/1/2024 |
| Jordyn | Secret Road Records | Innersections | 4/5/2024 |
References
- "Time.com". Advertising Killed the Radio Star: How Pop Music and TV Ads Became Inseparable. 2012-02-03. Retrieved Nov 20, 2012.
- "Roster". Secret Road Music Services. Retrieved May 6, 2024.
- "ONErpm Signs 23-Year-Old Singer-Songwriter Chance Peña". ONErpm. Retrieved May 7, 2024.
- "The Latest". Secret Road Music Services. Retrieved May 6, 2024.
- "Awards & Nominations". Television Academy. Retrieved May 6, 2024.
- Dickson, EJ (2024-05-06). "'The Notebook' Musical Cast Recording Is Here. It Will Probably Make You Cry". Rolling Stone. Retrieved April 19, 2024.
- "Joshua Sarubin Named Secret Road's Head of A&R/Publishing". Billboard. 2012-08-08. Retrieved May 6, 2024.
- "secretroad.com". Secret Road Music Services. Retrieved May 6, 2024.
- "The Latest". Secret Road Music Services. Retrieved May 6, 2024.