Shijiazhuang Donghua Jinlong

Shijiazhuang Donghua Jinlong Chemical Co., LTD (Chinese: 石家庄东华金龙; pinyin: Shíjiāzhuāng dōng huá jīnlóng) is a Chinese chemical company based in Shijiazhuang, Hebei. Established in 1979,[2] the company's main products include many types of glycine, such as industrial-grade glycine, refined glycine, as well as glycine derivatives.[1][2] It is regarded as a key player in the global glycine market.[3]

Shijiazhuang Donghua Jinlong Chemical Group Co., LTD
IndustryChemicals
Founded1979[1]
HeadquartersShijiazhuang, Hebei, China
Key people
Zhang Jianfei (Chairman)
Number of employees
~1,000[2]
Websiteglycine.com.cn
Shijiazhuang Donghua Jinlong
Traditional Chinese石家莊東華金龍
Simplified Chinese石家庄东华金龙

Social media

In October 2023, Donghua Jinlong began posting short promotional videos showcasing their expertise and prominent role in the manufacturing of glycine on the social media platform TikTok.[1] As a result of TikTok's recommendation algorithm,[4] these videos appeared on many users' "for you page", which displays a feed of recommended videos to TikTok users.[5] On March 31st 2024, a TikTok user posted a parody of one of these commercials, using an AI voice imitation of Red Scare podcaster Dasha Nekrasova, with the video receiving over 124,800 plays and 13,500 likes in two days.[6] Subsequently, Donghua Jinlong became a meme amongst TikTok users, in which they expressed a tongue-in-cheek excitement towards the chemical manufacturer and its industry-specific content online.[7] Many "fan-made" infomercials praising the company and its products have since been posted online.[8]

References
  1. "Glycine TikTok: What Is Up With Donghua Jinlong?". dailydot.com. 8 April 2024. Retrieved 2024-04-11.
  2. "About Us – Shijiazhuang Donghua Jinlong Chemical Co., LTD". glycine.com.cn. Retrieved 2024-04-11.
  3. "Glycine Market Size, Industry Share, Forecast 2032". fortunebusinessinsights.com. Retrieved 2024-04-11.
  4. "Unlock Donghua Jinlong's food-grade glycine". 7 April 2024.
  5. "A random Chinese company selling food-grade glycine is Gen Z's newest TikTok obsession". Business Insider.
  6. "High Quality Industrial Grade Glycine from Donghua Jinlong". 2 April 2024.
  7. "How a Chinese company making industrial-grade food additives accidentally took over TikTok". The Daily Dot. 8 April 2024.
  8. "A random Chinese company selling food-grade glycine is Gen Z's newest TikTok obsession". Business Insider.
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