Sweetfin Poke

Sweetfin (formerly Sweetfin Poké) is a Los Angeles–based fast casual restaurant chain that serves poke bowls.[1][2][3] Sweetfin was founded in 2013 by Alan Nathan, Brett Nestadt, Seth Cohen and Executive Chef Dakota Weiss,[4] with their first store opening in Santa Monica in April 2015.[5][6][7] As of 2024, Sweetfin has 16 locations in California: thirteen in Los Angeles, two near Irvine, and one in San Diego.

Sweetfin
IndustryRestaurant
Founded2013
FounderAlan Nathan, Brett Nestadt, Seth Cohen
HeadquartersLos Angeles
Websitesweetfin.com

Sweetfin is regarded as having helped start the trend of poke specific restaurants outside of Hawaii.[8][9][10][11]

References
  1. "Restaurant Review: Sweetfin Poké hooks customers with bright, bold flavors". Daily Bruin.
  2. "Is Poke the New Sushi? Meet the Simple Fish Dish That's Taking L.A. by Storm". Bloomberg.com. 16 September 2015.
  3. "Sweetfin Poké to bring new flavors into Westwood with Hawaiian menu". Daily Bruin.
  4. Pasquariello, Sandra (28 July 2016). "How Sweetfin's Dakota Weiss Followed Her Passion To Profit". Fast Company.
  5. "How Pokéworks, Sweetfin and Countless New Poke Restaurants Are Battling for Your Fast-Food Business". Inc.com. 2018-06-25.
  6. Hallock, Betty (14 April 2015). "Sweetfin Poké, with customizable bowls of poké, opens in Santa Monica - Los Angeles Times". Los Angeles Times.
  7. "Sweetfin Poké investment round ignites new growth". Nation's Restaurant News. 11 January 2016.
  8. Goldberg, Elyssa. "Meet Poké, the Hawaiian Raw Fish Dish Having Its Moment in the Sun". Bon Appétit.
  9. Breijo, Stephanie. "Meet Plant Shop, Sweetfin's new all-vegan, delivery-only restaurant". Time Out Los Angeles.
  10. "Sweetfin Poké, with customizable bowls of poké, opens in Santa Monica". The Capital.
  11. Billing, Karen. "'Pole to Bowl': Sweetfin Poke brings fresh tastes to One Paseo". The Morning Call.


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