Taazi

Taazi (Urdu: تازی) was a Pakistani website and smartphone application that focused on music. It was an online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi described itself as a platform to combat piracy and gave local musicians a medium to monetize their music through its unique billing system.[1] Taazi featured content of both established and upcoming musicians.[2] Taazi.com was discontinued in 2020. [3]

Taazi
Taazi music on Android
Type of businessPrivately held company
Dissolved2020
Headquarters
Islamabad
,
Pakistan
Area servedWorldwide
Key peopleHaroon[1] (CEO & Founder)
URLtaazi.com
LaunchedAugust 2015 (2015-08)

History

Taazi was created, over a 3 year period, by a team of programmers and musicians based in Islamabad. Taazi was founded and run by producer, director and musician Haroon.[4] Taazi was a division of Unicorn Black, a media production and technology company that develops and produces original content.[5] Haroon is also the creator and director of the Pakistani animated TV series Burka Avenger.

About Taazi

Taazi was Pakistan's first legal music app and website. Taazi had more than 100,000 songs and more than 2,500 enlisted artists.[6]

The Taazi app had more than 100,000 downloads.[7][8] Users living in Pakistan as well as abroad could have downloaded content by paying through mobile credit and PayPal. 70% of the revenue generated was given to the artists whereas 30% was retained by Taazi.[9][10] Taazi was a platform that connected users with artists.[10] Artists uploaded their content and subscribers downloaded content legally.

Features
  • Personal user profile
  • Sharing of videos and songs
  • Following of artists and friends
  • Offline streaming
  • Creating and sharing of favorite playlists
  • Inviting friends via email
  • Notification of activities performed on Taazi
  • Posting of comments and liked / disliked content
  • Sign-up possible via Gmail, Email, Facebook, Twitter & Mobile Number
  • A queue list for favorite songs
  • A chat system

Content acquisition

Taazi worked as a distribution platform.[11] All content on Taazi was uploaded legally. Agreements were in place for the most popular Pakistani music content including the following:[12]

  • Coke Studio Seasons 1–8
  • Nescafe Basement Hits
  • EMI Pakistan
  • Digital Entertainment World
  • Multiple independent record labels having access to thousands of Pakistani songs

References
  1. "Haroon Rashid launches an online music streaming startup - The Good Times | Unique Pakistan". The Good Times | Unique Pakistan. Retrieved 2016-04-15.
  2. Makhani, Alina (2015-08-10). "Taazi.com- Pakistan's First Legal Music Website Launched". Brandsynario. Retrieved 2024-03-03.
  3. ""Taazi", Best Way To Listen and Promote Pakistani Music". Localistan Times. Retrieved 2016-04-15.
  4. Web Desk. "Pakistan's 1st Legal Music Website Taazi.com to be Launched". Brandsynario.
  5. "Taazi Pakistan's First Legal Music Website". 10 August 2015.
  6. "Taazi Music App crosses 100,000 downloads on Google Play Store!". Taazi Blogs.
  7. "Taazi Music App crosses 100,000 downloads on Google Play Store". The Democrate. Retrieved 2016-04-15.
  8. "A taste of Taazi's resounding success". The Express Tribune. 8 October 2015.
  9. Wes Malik. "Taazi: Pakistan's first online marketplace for music".
  10. "Stream the night away: Pakistani music goes online - TNS - The News on Sunday". TNS - The News on Sunday. Retrieved 2016-04-15.
  11. Taazi.com. "Artist Agreement". taazi.com. Retrieved 2016-04-15.
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