UP nahi dekha toh India nahi dekha

UP nahi dekha toh India nahi dekha (transl. If you have not seen UP, then you have not seen India too) is a tourism campaign launched by the Government of Uttar Pradesh in 2018 with the aim to attract more tourists to the state.[1] The Government also engaged the Indian arm McCann Erickson for its branding, the CEO of the company is Prasoon Joshi.[2][3]

References
  1. "Yogi government ropes in celebs, introduces new policies to boost tourism in UP".
  2. "BJP ropes in Prasoon Joshi's McCann to promote brand UP for tourism". The Economic Times.
  3. "UP governor unveils new Kumbh logo". 13 December 2017.
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