Whisky Advocate

Whisky Advocate is a quarterly print magazine that focuses on whisky. It is a publication of M. Shanken Communications.[1]

Whisky Advocate
Editor and publisherMarvin R. Shanken
CompanyM. Shanken Communications
CountryUnited States
LanguageEnglish
Websitewww.whiskyadvocate.com
ISSN2637-806X

History and background

In 2010, Malt Advocate was acquired by M. Shanken Communications, which then renamed the publication to Whisky Advocate. [2] From the deal, WhiskyFest events were also brought under the M. Shanken umbrella.[3]

Since April 2017, Marvin R. Shanken has served as editor and publisher.[4]

In 2017 the magazine website was relaunched, including a "Whisky 101" guide to whisky, reviews on hundreds of different whisky brands and 3,500 searchable ratings.[4]

As of 2023, David Fleming is executive editor.[5]

Events

Whisky Advocate hosts WhiskyFest, a whisky festival held in multiple cities annually. The events are held in cities including New York, Chicago and San Francisco.[6]

Ratings

The publication annually releases its Top 20 Whiskies list, where reviewers select the best whiskies of the year. The Top 20 includes the Whisky of the Year award, which went to Jack Daniel’s Bonded in 2022.[7][8]

References
  1. "M. Shanken Communications". MShanken.com.
  2. "Iconoclastic Magazine Publisher Marvin Shanken Adapts In A New Era Of Media". Forbes.
  3. "Publisher of Wine Spectator Acquires Malt Advocate, Inc". Advertising Week.
  4. "'Whisky Advocate' Redesigns Site, Expands Digital Presence". Publishers Daily. May 10, 2017. (via MediaPost)
  5. "WhiskeyFest, presented by Whisky Advocate, returns to the Windy City: Friday, May 12th at the Hyatt Regency Chicago". WGN Radio 720.
  6. Passey, Charles (November 15, 2017). "Magazine Publisher by Day, WhiskyFest Host by Night". Wall Street Journal.
  7. "THE 10 BEST WHISKEYS OF 2022, ACCORDING TO 'WHISKY ADVOCATE'". Maxim.
  8. "2022's Top 20 Whiskeys Named, and Jack Daniel's Takes the Top Prize". Gear Patrol.
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