Youtooz

Youtooz is a Canadian company that manufactures licensed vinyl collectible figurines. The company primarily partners with Internet personalities and memes as a way to create an additional revenue stream for creators while also making merchandise available for fans.[1] The company also makes figures based on video games and established media franchises, and has collaborated with Disney, Paramount Global, and NBCUniversal.[2][1]

Youtooz
IndustryToys
Founded2019 (2019)
Founder
  • Austin Litman
  • Austin Long
  • Mark Prokoudine
Headquarters
Canada 
Websiteyoutooz.com

The company has collaborated with notable Internet personalities including MrBeast, JonTron, Ninja and Pokimane.[3][1] Video game collaborations include Minecraft,[4] Fallout,[5] Elden Ring,[6] Banjo-Kazooie,[7] Cuphead,[8] and Five Nights at Freddy's.[9] The company has also released figures based on the media franchises Breaking Bad,[10] Invincible,[11] X-Men,[12] Spider-Man,[13] One Piece,[14] and South Park.[15]

History

Youtooz was co-founded by Austin Litman, Austin Long, and Mark Prokoudine in 2019.[16][17] The company's first released figurine was "Dead Meme," which was based on the Ugandan Knuckles Internet phenomenon.[16]

The company launched over 200 figures and sold over 500,000 individual figurines in 2020.[2][1]

Youtooz had a revenue of over US$30 million in 2021 and released almost 400 new designs.[1]

See also

References
  1. Madell, Robin. "I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I got my start". Business Insider. Retrieved 8 May 2024.
  2. Weimer, Jackson. "Youtooz: Holding The Internet's Creators And Memes In Your Hand". Forbes. Retrieved 8 May 2024.
  3. "YOUTOOZ BRINGS POPULAR STREAMERS TO LIFE WITH NEW TWITCH COLLABORATION". Action Figure Insider. 27 May 2021.
  4. Pelletier, Ashley (27 October 2023). "Start Building Your Youtooz Collection with Minecraft Collectibles". The Pop Insider. Retrieved 8 May 2024.
  5. Pelletier, Ashley (5 April 2024). "Youtooz Goes Nuclear with 'Fallout' Figures". The Pop Insider. Retrieved 8 May 2024.
  6. "Now you can pet your very own Elden Ring dog". VG247. 20 July 2023. Retrieved 8 May 2024.
  7. "Youtooz Is Releasing Official Banjo-Kazooie Figures, Pre-Orders Open Next Week". Nintendo Life. 16 February 2021. Retrieved 8 May 2024.
  8. "Youtooz Readies Retro Dissected 'Cuphead' Figure". Hypebeast. 24 February 2022. Retrieved 8 May 2024.
  9. "Youtooz's FIVE NIGHTS AT FREDDY's Collectible Figures Will Terrorize Your Desk". Nerdist. Retrieved 8 May 2024.
  10. Pelletier, Ashley (1 February 2024). "Youtooz Goes Dark with New 'Breaking Bad' and 'Better Call Saul' Figures". The Pop Insider. Retrieved 8 May 2024.
  11. Blevins, Adam (27 April 2024). "'Invincible' and Omni-Man Face Off in New YouTooz Figure". Collider. Retrieved 8 May 2024.
  12. "X-MEN YouTooz Figures Showcase Wolverine, Cyclops, and Jean Grey in '90s Costumes". Nerdist. Retrieved 8 May 2024.
  13. "YouTooz's Spider-Man Collectible Figures Honor Marvel Comics History". Nerdist. Retrieved 8 May 2024.
  14. Chavez, Conny (2 September 2023). "'One Piece' Pirates Prepare to Set Sail With Youtooz Collection". Collider. Retrieved 8 May 2024.
  15. VanHooker, Brian (30 November 2023). "What to Get the 'Seinfeld,' 'South Park' or 'Simpsons' Superfan in Your Life". Cracked.com. Retrieved 8 May 2024.
  16. Walker, Ben (1 November 2019). "Youtooz, the company making collectibles of the world's biggest YouTube stars". Daily Star. Retrieved 8 May 2024.
  17. "Collectibles Creator Youtooz Sets Stage For Growth With Funding From Decathlon Capital Partners". PRWeb. Retrieved 8 May 2024.
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