Graphic Design/Logo Design

Topic:Logo Design

Attribution: User Browneagle.44 15:26, 27 November 2010 (UTC) created this resource and is actively using it. Please coordinate future development with this user if possible.

Logo design can be one of the most challenging forms of design there is, not because it's complicated, but because your design carries a company, not just through a phase or advertising campaign, but through a period of time. The time periods of logos are often not set in stone. Most companies feel the need to redesign their logos to better update ( or "modernize" ) their appearance. Some companies, such as Regions bank, change their logo when they merge with another company or absorb it. Still others change not only their logo, but also their approach to how they do business in general, be it environmental policies or some general philosophy. This is also known as rebranding and actually extends beyond the logo design; however a new logo is often the spearhead for such a campaign. Once in a while there may be the honor of designing the first logo of a new company. Whatever or whatever the reason a design is being created or renewed, a logo says something about that company. It's their introduction to the world, the first describer of what that company is as well as what they do, and that is why the design of their logo carries so much weight. Because of this, there are a few questions to be answered and decisions to be made before, as well as during, the design phase.

• Wordmark logos use the full brand name in a custom font (e.g., Google).
• Lettermark logos use initials or abbreviations, great for long names (e.g., IBM,SNTF).
• Pictorial marks are simple icons or symbols representing the brand (e.g., Apple).
• Abstract marks are geometric shapes that convey unique concepts (e.g., Pepsi).
• Mascot logos feature illustrated characters to create a friendly image (e.g., KFC).
• Combination marks mix text with a symbol or icon for flexible branding (e.g., Adidas).
• Emblem logos enclose text within a badge-like design, often used by institutions (e.g., Starbucks).

Each type serves different branding goals depending on the name, tone, and audience. Wordmark and lettermark logos focus on typography, while pictorial and abstract focus on visuals.

Questions to Ask/Consider

Is the logo appropriate for the situation?

What does the logo represent?

Is the logo easily recognizable?