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What's an easy way to remember when to use “affect” or “effect”?
Effect vs. Affect
I always confuse the two and I have no way of telling them apart! Help!
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Mnemonics are hard to provide because they depend so much on your particular background, personal knowledge, and what exactly it is you don't understand. I'll try anyway: something effective produces *effects. Affective* is related to affection and other feelings. – F'x May 08 '11 at 11:48