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I've been wondering, why whould folks avoid the usage of Hey to greet someone/team as the mail starts, did that really read grotesque? What could be the alternatives other than the conventionals?

Mari-Lou A
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Dear Mr/Ms <surname>

is still the correct formal way to start an email. Stick with that. Note that you should use Ms with women even if you happen to know what their marital status is.

Save "Hey" for good friends.

This is a good guide for email etiquette, particularly when mailing companies.

https://www.career.vt.edu/JobSearchGuide/Email.html

Max Williams
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    I agree with this, except the part about "Ms". Some people strongly object to Ms. Starting an email by annoying someone is not good! In general in the UK, I'd advise starting with Dear {First name}, whether they're male or female. – AndyT Mar 01 '16 at 10:30
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    Ah, perhaps yes. Yeah, Dear is probably safer in the UK. – Max Williams Mar 01 '16 at 10:36
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    I still used Mr/Ms as a sign of respect and it usually taken as such. The only problem with the title is getting it right. I get plenty of mail from India and I'm never quite sure. Additional. I have witnessed "shock" at the use of the word "dear". The graceless think it's too familiar. – user116032 Mar 01 '16 at 17:21