Possible Duplicate:
Is a company always plural, or are small companies singular?
When asking about the identity of a business/company, which of these is the most correct?
"Who is [Company]?" or "Who are [Company]?"
Possible Duplicate:
Is a company always plural, or are small companies singular?
When asking about the identity of a business/company, which of these is the most correct?
"Who is [Company]?" or "Who are [Company]?"
I've heard that if you're in UK you most likely use "Who are" and if you're in USA or some other related countries you most likely say "Who is".
I think there may well be the transatlantic difference that Jaehan suggests. Similarly, I understand that AmEng is reluctant to treat words like ‘committee’, ‘government’ and ‘family’ as plurals.
Usually I have seen companies having proper noun-ish (and/or plural) names being referred in terms of are:
Who are Goldman Sachs?
Who are J R Jerry & Associates?
Who are Wiseman Partners
While those with more abstract or singular names being referred in terms of is:
Who is Google?
Who is Morgan Trading?
Who is Facebook?
I can't think of exceptions right now, but its surely not a rule! :)
I would elevate rajah9's comment to the status of an answer. To my (American) ear, it sounds odd to use "who" with a company. I would rather say "What is IBM?"
On the other hand, the preference for treating companies with a plural noun seems to emphasize the people making up the company over the company's singular identity. This mindset may well lend itself to using "who". To my ear, it doesn't sound odd at all to imagine a voice with a British accent saying "Who are IBM?"