A dissatisfied customer is leaving negative reviews. I want to write back and let him know we want to make it up to him, however that doesn't sound very professional.
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1If you're in the wrong, apologizing and attempting to address the person's grievances sounds pretty professional to me. – Robusto Nov 19 '18 at 19:33
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Are you sure you're looking for a euphemism [as per tag]? I'd say this would be counterproductive - it'd look like you're trying to avoid responsibility or downplay the issues. – Chappo Hasn't Forgotten Nov 19 '18 at 22:04
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How about "as a gesture of goodwill"?
Alternatively (spinning out a broader context) something as straightforward as:
We value our customers. The experience you had doesn't reflect our standards, and we're truly sorry. Please accept xyz as a gift. We look forward to abc in the future.
Kay V
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The problem with "as a gesture of goodwill" is that it is often used to cover a situation in which the trader does not acknowledge fault but wants to put an end to an irritating correspondence. An actual apology is what the dissatisfied customer wants. – JeremyC Nov 19 '18 at 22:09