Not sure it technically should have any, but a Big Brother style pop competition feels like quite a mouthful as it is so I’m wondering whether hyphens might help.
Also want to check the capitalization of Big Brother is accurate.
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When most people see "Big Brother" capitalized, they do not really think dance.. What is the actual context in which you would like to use it? Use of hyphens is mostly a style issue. See; https://english.stackexchange.com/questions/403173/hyphenation-adjectives-and-attributive-words – Cascabel_StandWithUkraine_ Jul 21 '19 at 18:30
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Probable duplicate of: https://english.stackexchange.com/q/2977 https://english.stackexchange.com/q/361156 https://english.stackexchange.com/q/51665 https://english.stackexchange.com/q/2908 https://english.stackexchange.com/q/11780 https://english.stackexchange.com/questions/29036 https://english.stackexchange.com/q/15054 https://english.stackexchange.com/q/294948 https://english.stackexchange.com/q/184415 https://english.stackexchange.com/q/79319 https://english.stackexchange.com/q/480277 https://english.stackexchange.com/q/222825 and many more besides. – tchrist Jul 21 '19 at 19:14
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Because of the open compound, use an en dash: Big Brother–style pop competition. (That is suggested by The Chicago Manual of Style.) Or simply a pop competition in the style of Big Brother. – Jason Bassford Jul 21 '19 at 20:03