Is a brand singular or plural?

Asked Feb 04 '22 at 02:45

Active Feb 04 '22 at 02:50

Viewed 17 times

Collective nouns are so confusing. I saw a grammar tip that says using singular form for a company, but I have a tendency to make it plural.

1: The technology of Nike is extremely amazing. And it is its only true competitor, too. It strives to improve its products and never stop trying new things.

2: The technology of Nike is extremely amazing. And They are their only true competitor, too. They strive to improve their products and never stop trying new things.

Which one sounds better?

edited Feb 04 '22 at 02:50

asked Feb 04 '22 at 02:45

Narae Kim

In Am or Br English? – George White Feb 04 '22 at 03:06
I could live with either, but not It strives to improve its products and never stop. I'd put stops there. – Yosef Baskin Feb 04 '22 at 03:34
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It's not a brand issue. It's whether you see a company as it (singular) or its people (plural). – Yosef Baskin Feb 04 '22 at 03:41
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@Yosef It's whether you see a company as it (singular) or its people (plural) in the sentence being considered. [Assuming you adopt synesis.] – Edwin Ashworth Feb 04 '22 at 13:03

Is a brand singular or plural?

0 Answers0