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In my work we often talk about our customer's customer. For example, we might sell a widget to Acme, and they then provide widget-related services to Globex Corporation. I've been looking for a generic term for all of the Globexes out there, all of the companies that our direct customers (the Acmes) are selling to.

"Customer of the customer" is the best I've got, but it's pretty awkward. Is there a single word or a more pithy phrase out there?

Simon Woodside
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    There's a phrase end user, but that refers to the end of the chain, rather than the next link. – Jack O'Flaherty Feb 04 '22 at 23:46
  • Our clients' customers? Or our buyers' customers. Or apostrophe-s when referring to Acme alone. – Weather Vane Feb 04 '22 at 23:58
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    End user gets to the point. If you want something in between, you'll hafta get an organization chart. – John Lawler Feb 05 '22 at 17:35
  • It's often better to be more specific and concrete. If you're selling timber frames to the building trade then your customer's customer might be a "house buyer". – Stuart F Feb 05 '22 at 22:47
  • Unfortunately the customer's customer often isn't actually the end user in this case ... as there is usually at least one more link the chain afterwards. – Simon Woodside Feb 14 '22 at 04:19

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In my years as a business consultant, the people who paid us were clients and they had customers.

"Our client's customer"

Mari-Lou A
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Tysto
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