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When I write a formal letter to a company or so, I usually go with "Dear Company Name" instead of "Dear Sir/Madam". In these cases should I end my letter with "Yours sincerely" or "Yours faithfully"?

(I've always solved it by using more general endings, like "Regards". I am really interested which one would be correct, though.)

  • "Dear Acme Corp" is equivalent to "Dear Sirs" (which I would say is actually preferable), so the nominated duplicate answers this. – Andrew Leach Nov 10 '22 at 11:58
  • In the US, promising faithfulness to a complete stranger would mark the letter as BS. You can be sincere, you can be thankful, you can wish them well, but loyalty (okay, a formality) says love bombing. – Yosef Baskin Nov 10 '22 at 12:52
  • @YosefBaskin - So what is the traditional usage with 'Dear Sir' in the US? Yours truly, as one answer to the duplicate question suggests? – Kate Bunting Nov 10 '22 at 13:09
  • We have short attention spans here. Seriously. By the time we get to the ending, we have no idea where you started. But still a keen ear for hogwash. If you don't know my name and address me as my company, faithfully is presumptuous. Never heard it. Less is more. Thank you. Sincerely. Yours truly. Yours. All the best. Let me know, please. Looking forward to doing business with you. – Yosef Baskin Nov 10 '22 at 13:18

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