Atlas Honda

Atlas Honda Limited (Urdu: اٹلس ہنڈا), formerly known as Atlas Autos, is a Pakistani motorcycle manufacturer based in Karachi.[2] It is one of the largest motorcycle maker in Pakistan.[3][4]

Not to be confused with Honda Atlas.
Atlas Honda
Company typePublic
PSX: ATLH
IndustryAutomotive
Founded1962 (1962)
HeadquartersKarachi, Pakistan
Key people
Saquib H. Shirazi (CEO)
ProductsMotorcycles
Revenue Rs. 135.485 billion (US$470 million) (2023)
Rs. 8.179 billion (US$28 million) (2023)
Rs. 4.978 billion (US$17 million) (2023)
Total assets Rs. 70.037 billion (US$240 million) (2023)
Total equity Rs. 22.779 billion (US$79 million) (2023)
OwnerAtlas Group (52%)
Honda (30%)
Number of employees
2,461 (2023)
ParentAtlas Group
Honda
Websiteatlashonda.com.pk
Footnotes / references
Financials As of 31 March 2023 [1]

History

Atlas Honda was founded as Atlas Autos Limited following a technical collaboration agreement with Honda Motor Company in 1963, focusing on motorcycle production and sales in Pakistan.[5] The first manufacturing facility was established in Karachi.[5]

In 1979, a second motorcycle manufacturing plant was set up in Sheikhupura under the name Panjdarya Limited.[5] Previously, a manufacturing plant called Atlas Epak Limited was established in East Pakistan which was nationalised after the independence of Bangladesh.[6]

In 1988, a joint venture agreement with Honda was signed in 1988. Both Atlas Autos Limited and Panjdarya Limited operated were merged in 1991, and the consolidated entity began operating as Atlas Honda Limited.[5]

Production

The company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers such as Showa Atsumitech, Nippon Denso and Toyo Denso.[7] The company also exports motorcycles to Sri Lanka, Afghanistan and Bangladesh.[8] Atlas Honda has Pakistan's largest in-house manufacturing capability at its Karachi and Sheikhupura plants,[9] which include an R&D wing and tool making facilities through CAD/CAM. The annual assembly production capacity of AHL is 1.35 million units, with 150,000 units from the Karachi plant and 1.2 million units from the Sheikhupura plant.[10][11]

Products

See also

References
  1. "Atlas Honda Annual Report 2023" (PDF). Retrieved 24 May 2024.
  2. "Motorcycles: Local market leader, Atlas Honda looks to exports". Express Tribune. October 31, 2011. Retrieved 16 February 2017. Atlas Honda is a joint venture between the Atlas Group – a local financial and industrial conglomerate – and Honda, the Japanese car giant.
  3. "Honda: Solid prospects". Business Recorder. January 31, 2017. Retrieved 18 February 2017.
  4. "Atlas Honda's profit up 32% to Rs 1 billion". Express Tribune. January 31, 2017. Retrieved 16 February 2017.
  5. "Atlas Honda Limited". Brecorder. November 2, 2017.
  6. Qureshi, Zafar I. (September 1, 2014). "Growth at Atlas Group: Deliberate or an Emergent Strategy?". Asian Journal of Management Cases. 11 (2): 119–137. doi:10.1177/0972820114538341 – via CrossRef.
  7. "Company". 16 September 2016.
  8. "Atlas Honda kick-starts test production from Sheikhupura plant". The News International. October 16, 2016. Retrieved 16 February 2017.
  9. "Atlas Honda Limited: New line of motorcycles to roll out by October". Express Tribune. March 5, 2016. Retrieved 16 February 2017.
  10. "Atlas Honda's new facility inaugurated". Dawn. October 21, 2016. Retrieved 16 February 2017.
  11. Ahmed, Salim (October 22, 2016). "Pakistan world's 6th largest motorcycle market". Pakistan Observer. Archived from the original on 19 February 2017. Retrieved 18 February 2017.


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