Experiential gifts
Experiential gifts, also known as gift experiences, are gifts of experiences instead of material possessions. Experiences include adventures, dining, travel and music. Experiential gifts have become a rapidly growing segment within the annual gift industry.
Market surveys
As of 2009, the experiential gift market is an established, highly competitive multi-million-dollar market in the United Kingdom and Australia and an emerging category in the USA.
Experiential gifts also capitalise on consumers' growing comfort with purchasing gifts online. According to a December 2012 survey, 69 percent of UK experience days were bought online.[1]
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