Hummel International
Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a German-founded Danish manufacturing company of sportswear brand based in Aarhus. It is owned by Thornico.[3] The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esports teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1923 in Hamburg, Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Revenue | DKK 1.858 billion (€250 million) in 2021[2] |
| Parent | Thornico Group[1] |
| Website | hummel.net |
The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer under the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[4] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, Red Star Belgrade, Tottenham Hotspur, Aston Villa, Sunderland, Benfica and the Danish national team.
Historical logo
The Hummel logo is a stylized bumblebee, as Hummel is German for "bumblebee".
Sponsorships
The following teams and association are currently sponsored by Hummel:
National teams
- Bahamas
- Denmark
- Lithuania
- Puerto Rico (from 2024)
- Turkmenistan
- U.S. Virgin Islands (from 2024)
Non-national representative teams
Club teams
- Andorra
- Argentina
- Australia
- Austria
- Azerbaijan
- Belgium
- Bulgaria
- Bhutan
- Congo
- Cyprus
- Denmark
- AC Horsens
- BK Marienlyst
- Brabrand IF
- Brøndby IF
- Esbjerg fB
- Christiania SC
- FC Fredericia
- FC Horsens
- Fremad Amager
- Greve
- Kolding IF
- Odense BK
- Ringkøbing IF
- SønderjyskE
- England
- Basildon United
- Coventry City
- Hendon F.C.
- Nuneaton Griff
- Sunderland (From 2024–25 season)
- St Albans City
- Wycombe Wanderers
- York City (From 2024–25 season)
- France:
- Germany
- 1. FC Köln
- 1. FC Magdeburg
- Altona 93
- DGF Flensborg
- Hertha 03
- Jahn Regensburg
- ZFC Meuselwitz
- VfB Oldenburg
- Teutonia Ottensen
- Wacker Burghausen
- Weiche Flensburg
- Werder Bremen
- Werder Bremen II
- Guatemala
- Hungary
- Iceland
- India
- Japan
- South Korea
- Lithuania
- Libya
- Al-Ahly (From 2023–24 season)
- Netherlands
- Norway
- Oman
- Poland
- Portugal
- Scotland
- Serbia
- Spain
- Celta de Vigo (From 2024–25 season)
- Costa Brava
- Illescas
- Las Palmas
- Eibar
- Eldense
- L'Hospitalet
- CP San Cristóbal
- Málaga
- Pobla de Mafumet
- Sabadell
- Real Betis
- Real Betis B
- Rayo Majadahonda
- Tenerife
- Ukraine
- Tunisia
- Turkey
- Uganda
- United States
- Birmingham Legion
- Brooklyn City FC[8]
- Charleston Battery
- Chattanooga FC
- El Paso Locomotive FC
- Florida Tropics
- Forward Madison
- Green Bay Voyageurs
- Greenville Triumph SC
- Hartford Athletic
- Hartford City
- Iowa Raptors FC
- Lane United
- Milwaukee Torrent
- Minnesota Aurora
- PDX FC
- Philadelphia Fury
- Providence City
- Redlands FC
- Sacramento Republic FC
- SoCal SC
- Stumptown Athletic
- Union Omaha
National teams
National Federations
- Great Britain
- British Canoeing (Olympic & Paralympic Canoe, Kayak & Extreme Kayak GB Teams)
National teams
Club teams
- Belgium
- Croatia
- Czech Republic
- HC Zlín
- DHK Zora Olomouc
- HK Lovosovice
- SHC Maloměřice Brno
- DHC Sokol Poruba
- HC Britterm Veselí Nad Moravou
- Talent Plzeň
- TJ Lokomotiva Louny
- Tatran Litovel
- TJ Náchod
- Denmark
- Aalborg Håndbold
- Århus Håndbold
- SK Aarhus (women's)
- Team Esbjerg (women's)
- SønderjyskE Håndbold
- Mors-Thy Håndbold
- Ringkøbing Håndbold (women's)
- Team Tvis Holstebro
- France
- Billère Handball Pau Pyrénées
- C' Chartres Métropole
- JS Cherbourg
- Pontault-Combault
- Tremblay en France
- US Créteil
- Germany
- ASV Hamm-Westfalen
- Bayer 04 Leverkusen (handball)
- EHV Aue
- Eulen Ludwigshafen
- Frisch Auf Göppingen
- GWD Minden
- Handball Hamburg
- HSG Nordhorn-Lingen
- SC Magdeburg
- SG BBM Bietigheim
- SG Flensburg-Handewitt (From 2023/24)
- TUSEM Essen
- TuS Fürstenfeldbruck
- VfL Gummersbach
- VfL Lübeck-Schwartau
- Wilhelmshaven HV
- Hungary
- Balassagyarmati Kábel
- Békés-Drén KC
- Budaörs (women's)
- Csurgó
- Dunaújvárosi Kohász (women's)
- Fehérvár KC (women's)
- Kecskemét (women's)
- CYEB Mizse KC
- Pénzügyőr (women's)
- Siófok (women's)
- K. Szeged SE (women's)
- ARAGO Törökszentmiklósi KE
- Vecsés SE-Él Team
- Iceland
- Lithuania
- Montenegro
- ZRK Buducnost (women's)
- Netherlands
- North Macedonia
- Norway
- Nøtterøy Håndball
- ØIF Arendal
- Flint Tønsberg Håndball AL
- Stord HK
- Oppsal Håndball
- Nordstrand Håndball
- Poland
- Romania
- Măgura Cisnădie (women's)
- HC Zalău (women's)
- CSM Roman (women's)
- CSM Slatina (women's)
- Dunărea Călărași
- CSU Suceava
- CSM Focșani
- Saudi Arabia
- Al-Khaleej Club
- Al-Hada Club
- Al-Noor Club
- Mudhar
- Slovakia
- HC SPORTA Hlohovec
- SKP Bratislava
- Slovenia
- RK Cimos Koper
- RK Gorenje Velenje
- 1.NLB leasing handball league
- RK Trimo Trebnje
- RK Krško
- Spain
- Sweden
- IF GUIF
- IFK Kristianstad
- Switzerland
- HC KTV Altdorf
- BSV Bern
- LK Zug
- Basel Regio
- LC Brühl
- Turkey
Club teams
National teams
Club teams
National teams
Club teams
- Arago de Sète
- Allianz MTV Stuttgart
- Draisma Dynamo Apeldoorn
- Calcit Volley Kamnik
- Las Palmas
- Panasonic Panthers (From 2024–25 season)
Teams
- Apeks
- Astralis
- beGenius
- Brøndby IF eSport
- FUTWIZ
- Future FC
- PENTA
- RedBull Racing Esports
- Tricked Esport
- Team Vitality
Teams
References
- Hummel. Thornico website.
- HUMMEL DELIVERS RECORD RESULT WITH MULTI-MILLION PROFIT
- Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- ""Araz-Naxçıvan"ı yeni mövsümdə "Hummel" geyindirəcək". arazpfk.com (in Azerbaijani). Araz-Naxçıvan PFK. 26 June 2024. Retrieved 27 June 2024.
- Shetty, Chittu (4 October 2021). "Kenkre FC announce tie-up with Hummel India as official kit partner". www.footballcounter.com. Football Counter. Archived from the original on 4 October 2021. Retrieved 26 February 2022.
- Chakrabarty, Madhushree (3 August 2022). "FC Bengaluru United sign Hummel as their official kitting and merchandise partner". mediainfoline.com. Media Infoline. Archived from the original on 3 August 2022. Retrieved 3 August 2022.
- "Home". brooklyncityfc.org.
- Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. 14 August 2019. Retrieved 12 November 2019.
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