On & On (Cartoon song)

"On & On" is a song by Estonian trio Cartoon and former member Jéja, featuring Estonian singer and songwriter Daniel Levi, released through NCS on July 9, 2015.[1] It is certified Silver in the United Kingdom and Gold in the United States.

"On & On"
Single by Cartoon and Jéja featuring Daniel Levi
from the album NCS: The Best of 2015
ReleasedSeptember 7, 2015 (2015-09-07)
Genre
Length3:26
LabelNCS
Songwriter(s)Ago Teppand, Daniel Levi Viinalass, Hugo Martin Maasikas, Joosep Järvesaar
Producer(s)Ago Teppand, Hugo Martin Maasikas, Joosep Järvesaar
Cartoon singles chronology
"Made Me Feel"
(2015)		 "On & On"
(2015)		 "Whatever I Do"
(2015)
Music video
"On & On" on YouTube

Background

Cartoon at the time was a relitavely small band which was formed between Joosep Järvesaar (known for being the lead singer of the band 'Bedwetters'), Hugo Martin Maasikas and Ago Teppand. On & On was their second song released on the NCS label, and quickly saw commercial success worldwide, with the song soon surpassing more than 100 million views on NCS's YouTube Channel. [2][3] Four years after the release of the song, they released a Spanish version of the song, titled 'Más Y Más'.[4]

A documentary video of the song was produced and posted on the NCS channel, and at the peak of its premiere, nearly 2.5 thousand fans worldwide watched it.[3]

Commercial performance

The song received 90 million views in its first two years, with the number now increasing to over 500 million views on NoCopyrightSounds' YouTube channel as of 2024,[5] and reached #1 on the Estonian airplay chart in its 39th week. The song was found to have been used as background music in more than 4.8 million videos. Cartoon further claimed that in all these and other media combined, the song had been heard about 7.2 billion times, or nearly the entire population of the world.[3]

Remixes

In December 2022, Cartoon and Jéja released a VIP remix of On & On in collaboration with HAVSUN and WAYOUT.

In May 2022, they also released a remix package titled On & On Remixes that contained the following tracks:

  1. On & On (Time To Talk Remix)
  2. On & On (nuumi Remix)
  3. On & On (Affe & Cole Phillips Remix)

Charts
Chart (2015) Peak
position
Estonia (Raadio Uuno) 1

Certifications
Region CertificationCertified units/sales
United Kingdom (BPI)[6] Silver 200,000‡
United States (RIAA)[7] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. On & On (feat. Daniel Levi) by Cartoon, 2015-07-09, retrieved 2023-09-07
  2. Cartoon & Daniel Levi - The Story of 'On & On' [NCS Documentary], retrieved 2023-09-28
  3. "USKUMATU MENU ⟩ Eesti bändi Cartoon hittlugu hingab maailmakuulsale muusikule kuklasse". Muusika ja live (in Estonian). 2020-01-10. Retrieved 2023-09-07.
  4. Cartoon - Más Y Más (feat. Daniel Levi) [NCS Release], retrieved 2023-09-27
  5. Cartoon - On & On (feat. Daniel Levi) [NCS Release], retrieved 2023-11-02
  6. "British single certifications – Cartoon – On & On". British Phonographic Industry. Retrieved 12 September 2023.
  7. "American single certifications – Cartoon – On & On". Recording Industry Association of America. Retrieved 12 September 2023.
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