Viaplay TV

Viaplay TV is a Dutch commercial television channel owned by Talpa Network through Talpa TV. The channel was launched as SBS9 on 1 January 2015 at 12:00 CET with a movie marathon.[1][2] The channel can be received via all television providers in the Netherlands. Other channels of the group in the Netherlands are SBS6, Net5 and Veronica.

Viaplay TV
CountryNetherlands
Broadcast areaNetherlands
HeadquartersAmsterdam, Netherlands
Programming
Picture format1080p HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerTalpa Network
ParentTalpa TV
Sister channelsSBS6
Net5
Veronica
History
Launched1 January 2015 (2015-01-01)
Former namesSBS9 (2015-2024)
Links
Websitewww.viaplay.com/nl
Availability
Streaming media
Ziggo GOZiggoGO.tv (Europe only)
KPN iTV OnlineWatch live (Europe only)

History

SBS Broadcasting announced its plans for a launch of a fourth channel in the Netherlands already in 2009. On 22 August 2014, the company officially released its definite plans for a new channel targeting female viewers.[3] The channel got its name SBS9 on 27 September 2014. The launch date was set in January 2015.[4]

On 10 April 2017 Talpa Holding acquired a 67% stake from Sanoma Media Netherlands.[5]

On 2 April 2024, Viaplay Group announced a partnership with Talpa under which the channel will be renamed Viaplay TV effective 5 April. The channel will cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football.[6]

Programming

Mainly films and television series, at launch, every day of the week a different theme:[7]

  • Mondays: Various
  • Tuesdays: Comedy
  • Wednesdays: Action
  • Thursdays: Drama
  • Fridays: Family
  • Saturdays: Thriller
  • Sundays: Romance

References
  1. Kriek, Jarco (27 November 2014). "SBS9 trapt met filmmarathon af". TotaalTV (in Dutch). Archived from the original on 4 March 2016. Retrieved 2 January 2015.
  2. Kriek, Jarco (27 November 2014). "SBS9 vanaf 1 januari bij M7, UPC en Ziggo in basispakket". TotaalTV (in Dutch). Archived from the original on 8 December 2014. Retrieved 4 December 2014.
  3. Kriek, Jarco (22 August 2014). "Plannen voor vierde SBS-zender". TotaalTV (in Dutch). Archived from the original on 8 December 2014. Retrieved 4 December 2014.
  4. Kriek, Jarco (27 September 2014). "SBS9 wordt vierde zender SBS Nederland". TotaalTV (in Dutch). Archived from the original on 6 December 2014. Retrieved 4 December 2014.
  5. "Het is nu officieel: Sanoma verkoopt SBS aan Talpa". NOS (in Dutch). 10 April 2017. Retrieved 10 April 2017.
  6. "Talpa Network's SBS9 channel to rebrand as Viaplay TV". Broadband TV News. 2 April 2024. Retrieved 3 April 2024.
  7. Briel, Robert (28 November 2014). "SBS9 set for January 1 launch". BroadbandTVNews.
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