WRLD (AM)

WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,[2] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).

WRLD
Broadcast areaReading, Pennsylvania
Frequency1240 kHz
BrandingLoud 98.5
Programming
FormatRhythmic CHR
Ownership
Owner
  • (Major Keystone, LLC)
History
First air date
1946 (1946)
Former call signs
WHUM (1946–1986)
WAGO (1986–1993)
WIOV (1993–2023)
Technical information[1]
Licensing authority
FCC
Facility ID55307
ClassC
Power1,000 watts unlimited
Transmitter coordinates
40°19′29.4″N 75°56′29.0″W
Translator(s)
  • 98.5 W253CK (Reading)
  • 99.3 W257DI (Reading)
Links
Public license information
Websiteloudradiopa.com

WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.

Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.[4]

The station changed its call sign to WRLD on May 1, 2023.

  • WIOV's logo under previous "ESPN 1240" branding
  • Previous CBS Sports Radio logo

References
  1. "Facility Technical Data for WRLD". Licensing and Management System. Federal Communications Commission.
  2. "AM Query Results for WRLD". fcc.gov. Federal Communications Commission. Retrieved 2016-05-12.
  3. "Major Keystone Acquires Four Pennsylvania Stations From Cumulus". RadioInsight. Retrieved 2022-01-17.
  4. Loud Radio Moves In Reading Radioinsight - January 17, 2022
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