WLAW (AM)

WLAW (1490 kHz) is an AM radio station licensed to Whitehall, Michigan. The station is simulcasting sister station WLAW-FM, and is owned by Cumulus Media.

WLAW
Simulcasts WLAW-FM Whitehall
Broadcast areaMuskegon, Michigan
Frequency1490 kHz
Branding97.5 Nash Icon
Programming
FormatCountry
Ownership
Owner
WLCS, WVIB, WLAW-FM
History
First air date
1955 (as WBFC)
Former call signs
  • WBFC (1955–1959)
  • WCBQ (1959–1964)
  • WLRC (1964–1979)
  • WLRQ (1979–1981)
  • WPBK (1981–1992)
  • WEFG (1992–1998)
  • WUBR (1998–2005)
  • WODJ (2005–2009)
  • WKLQ (2009–2019)
  • WBBL (2019–2021)
Technical information[1]
Licensing authority
FCC
Facility ID53962
ClassC
Power1,000 watts unlimited
Translator(s)99.1 W256DM (Whitehall)
Links
Public license information
WebcastListen live
Websitemuskegonnashicon.com

As WUBR ("The Bear"), the station played adult standards. Later, the format changed to sports, carrying ESPN Radio. In December 2005, the station switched to a talk format, but returned to sports in simulcast with WJRW following the January 2019 discontinuation of WBBL-FM's sports format.[2][3]

On August 24, 2021, the station changed its call sign to WLAW and then, on August 30, 2021, changed to a simulcast of "Nash Icon" country music WLAW-FM.

References
  1. "Facility Technical Data for WLAW". Licensing and Management System. Federal Communications Commission.
  2. "WBBL/Grand Rapids Changes Afoot, Morning Host Says 'Everyone Got Fired Today'". All Access. Retrieved 2019-01-04.
  3. "Format Change Imminent at WBBL Grand Rapids As Airstaff Exits". RadioInsight. 2019-01-04. Retrieved 2019-01-04.

43°23′04″N 86°19′30″W


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