WMSO

WMSO (1240 AM) is a urban adult contemporary formatted broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned and operated by Flinn Broadcasting.[2]

For the Quitman, Mississippi radio station that held the call sign WMSO at 98.9 FM from 2012 to 2018, see WLYJ (FM).
WMSO
Broadcast areaMemphis metropolitan area
Frequency1240 kHz
BrandingPower 104.1 The Source
Programming
FormatUrban adult contemporary
Ownership
Owner
  • Flinn Broadcasting
  • (Arlington Broadcasting Company)
KXHT, WGSF, WHBQ, WHBQ-FM, WIVG, WMPS
History
First air date
1990 (1990)
Former call signs
  • WAVN (1989–1996)
  • WBLZ (1996)
  • WAVN (1996–2019)
Technical information[1]
Licensing authority
FCC
Facility ID2801
ClassC
Power580 watts unlimited
Transmitter coordinates
34°58′57.0″N 90°0′45.0″W
Translator(s)104.1 W281BR (Memphis, Tennessee)
Links
Public license information
Websitepower1041thesource.com

History

On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".[3]

On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1".[4]

On November 13, 2023, WMSO changed their format from urban adult contemporary and gospel to Regional Mexican, branded as "El Gallo 104.1".[5]

On June 1, 2024, WMSO changed their format from Regional Mexican to urban adult contemporary, branded as "Power 104.1 The Source".[6]

FM Translator

WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.

Broadcast translator for WMSO
Call signFrequencyCity of licenseFIDERP (W)ClassFCC info
W281BR 104.1 FMMemphis, Tennessee89003250DLMS

Previous logos

References
  1. "Facility Technical Data for WMSO". Licensing and Management System. Federal Communications Commission.
  2. "Flinn Broadcasting - Flinn Broadcasting | Radio Stations". www.flinn.com.
  3. Memphis Soul 104.1 Debuts Radioinsight - May 14, 2019
  4. Memphis is Bumpin' Again Radioinsight - June 8, 2020
  5. El Gatto Arrives in Memphis Radioinsight - November 13, 2023
  6. A New Source For 104.1 Memphis Radioinsight - June 2, 2024
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