The discussion on the meaning and connotations of the world 'Oriental' got me thinking along similar lines on the usage of 'Western' world or 'the West' to denote North America and Europe. I find it interesting how in many situations Africa and Latin America aren't considered belonging to the 'West', even though in a strictly longitudinal sense they are to the west of 'the East' / 'Orient'.
Has anyone come across situations where using 'the West' is considered pejorative, and, if yes, what alternative terms are / can be used?